Intent-Based Leads

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Intent-based leads are prospects or potential customers who have exhibited a clear and specific interest in a particular product, service, or solution based on their online behaviors and interactions. These behaviors indicate their intent to explore or find information related to a specific topic, making them valuable targets for marketing and sales efforts.

Intent-based leads play a crucial role in guiding marketing and sales efforts toward more effective engagement and conversion. By leveraging the insights provided by their demonstrated interest, businesses can tailor their strategies to align with these leads’ needs, resulting in higher engagement, improved conversion rates, and ultimately, business growth.

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