Intent leads refer to prospective customers or businesses that have demonstrated a strong and active interest in a particular product, service, or solution. These leads are identified based on their online behaviors, digital interactions, and engagement with specific content, indicating a higher likelihood of making a purchasing decision in the near future. Intent leads are a crucial component of sales and marketing efforts, as they allow businesses to focus their resources on prospects who are more likely to convert.
Intent leads are a vital subset of potential customers who have exhibited strong signals of interest through their online actions. Recognizing and capitalizing on these intent signals enables businesses to focus their efforts on prospects with a higher propensity to convert, resulting in more efficient and effective sales and marketing outcomes.