Intent signals refer to specific behavioral cues and actions exhibited by individuals or businesses that indicate their active interest in a particular product, service, or solution. These signals are gleaned from various online interactions and engagements, offering insights into a prospect’s readiness to engage with a brand or make a purchasing decision. By monitoring and analyzing intent signals, businesses can tailor their marketing and sales efforts to effectively target and engage prospects who are more likely to convert.
Intent signals offer valuable clues about a prospect’s readiness to engage with a brand or solution. By harnessing these signals, businesses can deliver more relevant and timely experiences, resulting in improved engagement, higher conversion rates, and a more efficient sales and marketing process.