Keyword Research

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Keyword research is a fundamental aspect of search engine optimization (SEO) and digital marketing that involves identifying and analyzing the specific words and phrases that users type into search engines when looking for information, products, or services. The goal of keyword research is to understand user intent, optimize website content, and improve visibility in search engine results pages (SERPs).

Effective keyword research involves a balance between user intent, search volume, and competition. By selecting and optimizing the right keywords, businesses can enhance their online presence, attract relevant traffic, and ultimately achieve their digital marketing objectives.

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