Lead conversion is a crucial step in the sales and marketing process, referring to the transformation of potential prospects, known as leads, into actual customers. It involves nurturing and guiding leads through various stages of the buyer’s journey until they make a purchase or take the desired action. Lead conversion is a key performance indicator (KPI) that measures the effectiveness of a company’s sales and marketing efforts in turning leads into revenue-generating customers.
Lead conversion is a dynamic process that requires ongoing refinement and adaptation to changes in the market, customer behavior, and business goals. By implementing effective lead nurturing, communication, and sales strategies, companies can maximize their conversion rates and drive sustainable business growth.