Lead Generation

« Back to Glossary Index

Lead generation refers to the process of identifying and capturing potential customers or “leads” for a business’s products or services. It is a fundamental aspect of sales and marketing strategies aimed at expanding a customer base and driving business growth. Lead generation involves various tactics and techniques designed to attract individuals or entities that have shown interest in a business’s offerings. These potential leads can then be nurtured through the sales funnel with the goal of converting them into paying customers.

Lead generation is an ongoing process that requires a deep understanding of the target audience, effective communication strategies, and the ability to adapt to changing market dynamics. Successful lead generation efforts result in a steady flow of qualified leads, ultimately contributing to a business’s revenue growth and success.

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like


B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »