Lead Routing

« Back to Glossary Index

Lead Routing is the process of directing incoming leads to the most appropriate sales representative or team within a business organization. This systematic distribution of leads ensures that each lead is handled by the right person, maximizing the chances of successful conversion and efficient follow-up. Lead routing is a crucial element of lead management, contributing to streamlined operations and improved customer experiences.

Lead routing ensures that leads are directed to the right people for timely and effective follow-up, contributing to increased conversion rates, improved customer experiences, and more efficient sales operations. It’s a critical component of lead management that optimizes the overall lead-to-customer journey.

« Back to Glossary Index

Dan Cilley

Dan Cilley is a digital sales transformation expert and co-founder of Vendor Neutral. His organization represents the best-in-class technology stack for your business; approaching every project with a plan, collaborating to identify and solve your company’s challenges. More than consultants, they are partners who understand how to maximize today’s technology to improve customer engagement. From planning and integration to training and support, they help organizations leverage modern technology to achieve their goals and objectives. Follow Dan on Twitter @Vendor_Neutral.

You may also like


B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »