Marketing Mix

« Back to Glossary Index

The Marketing Mix, also known as the “4Ps,” is a strategic framework that outlines the key elements and strategies businesses use to market and promote their products or services effectively. Developed by E. Jerome McCarthy in the 1960s, the marketing mix consists of four fundamental components that serve as the foundation for creating a successful marketing strategy. These components are Product, Price, Place, and Promotion.

The marketing mix is a foundational framework that guides businesses in developing effective marketing strategies by considering the key elements of product, price, place, and promotion. By striking the right balance between these elements and adapting to changing market conditions, businesses can create a compelling offering, reach their target audience, generate demand, and ultimately achieve their marketing objectives.

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like


B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »