Marketing Play

« Back to Glossary Index

A Marketing Play refers to a specific marketing strategy, tactic, or action designed to achieve a particular goal within a broader marketing campaign or initiative. Marketing plays are actionable steps taken by businesses to engage their target audience, create brand awareness, drive conversions, or achieve other marketing objectives. Each play is carefully crafted based on the unique characteristics of the target audience, the competitive landscape, and the desired outcomes.

Marketing plays are essential components of successful marketing campaigns, allowing businesses to execute targeted strategies and achieve specific goals. By defining objectives, tailoring tactics, and measuring results, marketing plays provide a structured approach to creating impactful interactions with the target audience, enhancing brand visibility, driving conversions, and ultimately contributing to the success of broader marketing initiatives.

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like


TAM analysis: CEOs in the US

Accurately targeting CEOs and Founders on LinkedIn has never been more crucial—and challenging. This insightful report meticulously filters LinkedIn’s vast pool of professionals, ensuring you

Read More »

B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »