A Marketing Qualified Account (MQA) is a term used in account-based marketing (ABM) to identify and prioritize accounts that exhibit strong potential to become valuable customers. Unlike traditional lead-based approaches, ABM focuses on targeting entire accounts rather than individual leads. An MQA indicates that a specific company or account has met certain criteria, signaling that it is likely to be receptive to further engagement and potentially ready for sales outreach.
Marketing Qualified Accounts are a fundamental concept in account-based marketing, helping businesses target and prioritize accounts with the highest potential for conversion. By evaluating account-level engagement and fit criteria, MQAs enable marketing and sales teams to work together more efficiently, deliver personalized outreach, and ultimately drive revenue growth through targeted and effective strategies.