A Marketing Qualified Opportunity (MQO) is a term used in the sales and marketing domain, particularly in the context of account-based marketing (ABM) and lead management. An MQO represents a potential business opportunity that has been identified and qualified by marketing efforts as having a high likelihood of becoming a sales-ready opportunity. It bridges the gap between marketing activities and sales engagement, indicating that an account or lead has progressed through the marketing funnel and is now suitable for sales outreach.
Marketing Qualified Opportunities play a crucial role in streamlining the transition from marketing efforts to sales engagement. By identifying and qualifying opportunities that exhibit strong interest and engagement, businesses can optimize their sales pipeline, improve conversion rates, and ensure efficient collaboration between marketing and sales teams. MQOs bridge the gap between marketing and sales, enabling a seamless and effective customer journey.