Multi-Channel Marketing

« Back to Glossary Index

Multi-Channel Marketing refers to the strategic approach of using multiple marketing channels to engage with and reach target audiences. In a multi-channel marketing strategy, businesses leverage various platforms and communication channels to connect with customers at different touchpoints throughout their journey, enhancing brand visibility and customer interactions. The goal is to provide a seamless and integrated experience across channels, enabling customers to engage with a brand through their preferred means of communication.

Multi-channel marketing is a strategic approach that recognizes the diversity of customer communication preferences and leverages a variety of channels to engage with them effectively. By providing a seamless and personalized experience across multiple touchpoints, businesses can enhance their brand presence, increase customer engagement, and ultimately drive better results in terms of customer acquisition, retention, and revenue generation.

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like


B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »