Pay-per-Click (PPC)

« Back to Glossary Index

Pay-per-Click (PPC) is an online advertising model in which advertisers pay a fee each time their ad is clicked by a user. It is a form of digital marketing where businesses create and display ads on platforms such as search engines, social media, and websites. PPC campaigns are designed to drive targeted traffic to a website, generate leads, and achieve specific marketing goals. The most common PPC platforms are search engine advertising, often referred to as search engine marketing (SEM), and social media advertising.

Pay-per-Click advertising is a targeted and measurable way to drive traffic, leads, and conversions for businesses. By creating compelling ads, bidding on relevant keywords, and optimizing campaigns based on performance insights, advertisers can effectively reach their target audience and achieve their marketing objectives while maintaining control over their budget and maximizing ROI.

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like


TAM analysis: CEOs in the US

Accurately targeting CEOs and Founders on LinkedIn has never been more crucial—and challenging. This insightful report meticulously filters LinkedIn’s vast pool of professionals, ensuring you

Read More »

B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »