Persona-Based Marketing

« Back to Glossary Index

Persona-Based Marketing, also known as buyer persona marketing, is a strategy that involves creating detailed profiles or personas of ideal customers to tailor marketing efforts, content, and messaging to meet their specific needs, preferences, and behaviors. These personas are fictional representations of different segments of a target audience, helping businesses understand their customers better and deliver more relevant and personalized experiences.

Persona-based marketing is a customer-centric approach that allows businesses to create more meaningful connections with their audience by tailoring marketing efforts to individual customer segments. By understanding the unique characteristics and preferences of each persona, businesses can deliver relevant content and experiences that resonate, resulting in higher engagement, conversion rates, and customer satisfaction. Successful persona-based marketing requires ongoing research, segmentation, and optimization to ensure that strategies remain aligned with evolving customer needs and behaviors.

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like


B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »