Precision Targeting

« Back to Glossary Index

Precision targeting is a marketing strategy that involves identifying and reaching a specific audience with high accuracy and relevance. It leverages data and advanced analytics to tailor marketing efforts to individuals or segments that are most likely to be interested in a product or service. Precision targeting aims to minimize waste by delivering messages only to those who are likely to convert, resulting in more efficient use of resources and better campaign performance.

Precision targeting is a strategic approach that optimizes marketing efforts by delivering messages and content to highly specific and relevant audience segments. By leveraging data-driven insights and tailoring messaging to individual preferences, businesses can improve campaign efficiency, increase conversion rates, and enhance customer satisfaction. In an era where customers expect personalized experiences, precision targeting empowers marketers to deliver content that truly resonates and drives results.

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like

TAM Analysis CEOs in the US

TAM analysis: CEOs in the US

Accurately targeting CEOs and Founders on LinkedIn has never been more crucial—and challenging. This insightful report meticulously filters LinkedIn’s vast pool of professionals, ensuring you

Read More »

B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »