Sales Operations

« Back to Glossary Index

Sales operations refers to the strategic and tactical activities within a business that support and optimize the sales process. This multifaceted function plays a crucial role in aligning sales strategies, processes, and technologies to drive efficiency, effectiveness, and overall revenue growth. Sales operations teams work behind the scenes to ensure that sales teams have the tools, data, and processes needed to succeed in their roles.

Sales operations is a critical function that supports and optimizes sales processes, strategies, and technologies. By focusing on process improvement, data management, and strategic alignment, sales operations teams enable sales teams to work more efficiently and effectively. Through their efforts, businesses can enhance sales performance, make informed decisions, and drive revenue growth, ultimately leading to improved customer satisfaction and long-term success.

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like


B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »