Sales Performance Management (SPM)

« Back to Glossary Index

Sales Performance Management (SPM) is a comprehensive approach to measuring, analyzing, and optimizing the performance of sales teams and individual sales representatives. This strategic discipline involves utilizing a combination of processes, tools, and methodologies to ensure that sales efforts align with business goals, drive revenue growth, and foster continuous improvement. SPM encompasses various aspects of sales operations, including performance measurement, incentive compensation, and goal alignment.

Sales Performance Management (SPM) is a strategic approach that enables businesses to optimize the performance of their sales teams. By measuring performance, aligning goals, providing effective training, and implementing motivational incentive compensation plans, organizations can drive revenue growth, enhance overall efficiency, and achieve long-term success. SPM not only focuses on achieving short-term results but also contributes to building a motivated and high-performing sales culture that consistently meets and exceeds business objectives.


Sales Development

DealSignal can fuel your sales performance with verified 97%+ accurate data.

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like


B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »