Sales Qualified Lead (SQL)

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A Sales Qualified Lead (SQL) is a prospective customer or lead who has been evaluated by the sales team and determined to be both interested in a company’s products or services and likely to make a purchase. SQLs are considered further along in the sales funnel than Marketing Qualified Leads (MQLs) and have met specific criteria that indicate their readiness for direct sales engagement.

SQLs play a pivotal role in the sales process by allowing sales teams to focus their efforts on leads that are most likely to convert, thereby improving efficiency and increasing the likelihood of achieving sales targets and revenue goals. Effective identification and management of SQLs contribute to a more productive and streamlined sales funnel.

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