Sales Territory Planning

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Sales territory planning is the strategic process of designing and organizing sales territories to maximize sales productivity, optimize resource allocation, and achieve specific business objectives. It involves carefully assessing market opportunities, segmenting customers, and assigning sales representatives to geographic regions or customer segments based on their skills, expertise, and potential for revenue generation.

Effective sales territory planning enables organizations to harness their sales resources efficiently, drive revenue growth, and provide better customer service. It ensures that sales teams are aligned with market opportunities and customer needs, leading to increased sales performance and overall business success.

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