Search Engine Optimization (SEO)

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Search Engine Optimization (SEO) is a digital marketing strategy and practice aimed at improving a website’s visibility and organic (unpaid) ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of website traffic by optimizing various elements, both on the website itself and off-site, to make it more appealing to search engines and users.

SEO is a dynamic field that requires ongoing effort, monitoring, and adaptation to evolving search engine algorithms and user behaviors. Implementing effective SEO strategies can lead to increased organic traffic, improved online visibility, and better website performance in search results, ultimately benefiting businesses and websites.

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