A Search Engine Results Page (SERP) is a web page displayed by a search engine in response to a user’s search query. It is a dynamic page that provides a list of organic (unpaid) and paid search results, along with additional information, features, and search-related elements. SERPs play a crucial role in helping users find relevant information or resources based on their search intent.
SERPs are continuously evolving to enhance the user experience and deliver more relevant information. Search engines like Google regularly update their algorithms and the layout of their SERPs to provide users with the best possible search results and facilitate quick access to information. Understanding SERPs is essential for both search engine optimization (SEO) and search engine marketing (SEM) efforts, as they impact how websites are discovered and ranked in search results.