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Segmentation is a marketing strategy and process of dividing a broad target audience into smaller, distinct groups or segments based on shared characteristics, behaviors, or demographics. The goal of segmentation is to better understand and cater to the specific needs and preferences of different customer groups, allowing businesses to tailor their marketing efforts and products or services more effectively.

Segmentation is a fundamental aspect of modern marketing and helps businesses allocate resources efficiently, improve customer engagement, and drive growth by tailoring their marketing efforts to the unique characteristics and needs of different customer segments.

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