Site retargeting, also known as website retargeting or remarketing, is a digital advertising strategy that involves targeting individuals with display or text ads after they have previously visited a specific website or web page. The primary goal of site retargeting is to re-engage potential customers who have shown interest in a product, service, or brand but did not take the desired action, such as making a purchase or filling out a form during their initial visit.
Site retargeting is a powerful advertising strategy that helps businesses reconnect with potential customers who have already shown interest, increasing the chances of conversion and ultimately improving marketing ROI. When implemented effectively, site retargeting can significantly boost brand awareness and revenue.
