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Smarketing is a blended term that combines “sales” and “marketing.” It refers to the alignment and collaboration between sales and marketing teams within an organization to achieve common goals, particularly in the context of inbound marketing and revenue generation. The goal of smarketing is to create a seamless and cohesive relationship between these traditionally separate departments to improve communication, efficiency, and overall business performance.

Smarketing is essential in the modern business landscape, as it ensures that both sales and marketing teams work together harmoniously to drive revenue and growth. When implemented effectively, smarketing can lead to improved lead quality, shorter sales cycles, increased customer satisfaction, and overall business success.

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