Social Media Marketing (SMM) is a digital marketing strategy and practice that involves using social media platforms and networks to promote products, services, brands, or content to a target audience. SMM leverages the power of social media to engage with potential customers, build brand awareness, drive website traffic, and ultimately achieve marketing and business objectives.
Social Media Marketing is a dynamic and ever-evolving field, and its success relies on understanding the unique characteristics of each platform, staying up-to-date with trends, and effectively engaging with the target audience. When executed strategically, SMM can significantly impact brand visibility, customer engagement, and business growth.
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Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.
