Top of the Funnel (TOFU) is a term used in marketing and sales to refer to the initial stage of the customer journey or sales funnel. It represents the point at which potential customers first become aware of a brand, product, or service. The primary goal of TOFU activities is to generate brand awareness and capture the attention of a broad audience, even if they are not yet actively considering a purchase.
TOFU is a critical part of the overall marketing and sales process, as it lays the foundation for nurturing leads and guiding them through the subsequent stages of the funnel. Effective TOFU strategies create a steady flow of potential customers into the funnel, ultimately contributing to business growth and revenue generation.
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Demand Gen Report’s Solution Spotlight recently featured the DealSignal Data Platform. The article details DealSignal’s features, benefits, target users, sample customers, and more.
Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.
Choosing the right B2B data provider can be overwhelming. This essential guide will help you understand the differences among various types of providers and which performance factors really matter, so you can weigh your options and make the right choice.
