Website Conversion Rate Optimization (CRO) is the systematic process of enhancing a website’s performance to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, filling out a contact form, or engaging with specific content. CRO aims to improve the overall user experience and effectiveness of a website by identifying and addressing factors that hinder conversions.
Website Conversion Rate Optimization is essential for businesses and organizations seeking to maximize the value of their web traffic and improve the return on investment (ROI) of their online presence. It enables websites to better serve their audience, boost customer acquisition, and ultimately drive revenue growth through improved conversion rates.
