Inbound Lead Enrichment

Optimize your lead scoring and routing, accelerate sales follow-up, and maximize your conversion rates.

Delivering unparalleled 97%+ match rates, DealSignal can automatically refresh and enrich your inbound leads with validated, accurate contact data & account firmographics, seamlessly sync’d to your CRM or marketing automation platform.

The webform dilemma

Every marketer knows that shorter web forms means less friction and better landing page conversion rates. But each field you remove means you may be missing data that you’ll need to accurately segment, score, route, and prioritize your inbound leadsplus, sales has to spend time on research, which slows down lead follow-up. With DealSignal inbound lead enrichment, there’s no need to compromise.

Keep forms short and enrich inbound leads automatically

Through secure integrations with Salesforce, Marketo and HubSpot, DealSignal can automatically enrich your inbound leads with unparalleled match rates, coupled with fresh, verified contact profiles and account firmographicsyour choice of 100+ detailed, accurate data fields. DealSignal automatically syncs to your MAP/CRM and then continually refreshes your leads on a schedule you set, to ensure ongoing data quality.

Accurate data you can trust

DealSignal data isn’t sitting in a big database decaying. We dynamically refresh and reverify your data in real-time, so you can trust that you’re always getting the highest match rates and the most accurate lead and account information available at any time. We guarantee it!

  • This field is for validation purposes and should be left unchanged.

100+ fields of accurate contact & account data—no research required!

DealSignal inbound lead enrichment provides the complete, accurate data you need to score, route, and follow-up on leads faster, to engage them in a personalized way and drive more pipeline:


Enriched with complete contact profile data including the accurate, verified:

  • Title
  • Tenure
  • Current Company
  • Company Size (Employee Range & Revenue)
  • HQ Location,
  • Past Companies
  • Intent
  • Contact Location
  • City
  • State
  • Country
  • Seniority
  • Job Function
  • Persona Relevance Score
  • Social URLs,
  • Verified Emails
  • Verified Corporate, Direct & Mobile Phones
  • Contact Office Location
  • Last Verified Date

…and much more!

Account Firmographics

Appended to every inbound lead record, includes accurate, verified:

  • Employee Range
  • Employee Count
  • Industry
  • SIC Codes
  • Revenue & Revenue Range
  • Financial Metrics
  • Fiscal Year End
  • Social URLs
  • HQ Location
  • Street
  • City
  • State
  • Country
  • ZIP/Postal Code
  • Time Zone
  • Year Founded
  • Office Locations
  • Technographics
  • Last Verified Date

…and much more!

DealSignal Inbound Lead Enrichment can help your marketing & sales teams:

  • Quickly and accurately segment, score, and route inbound leads
  • Eliminate the manual research and data drudgery that erodes time from marketing & selling
  • Prioritize likely buyers: flag whether a lead fits your target personas and ideal customer profile (ICP)
  • Accelerate lead follow-up and beat your competition
  • Personalize outreach and lead nurturing to increase conversions
  • Dynamically refresh your leads on a schedule to promote CRM health



DealSignal Lead Enrichment helps us personalize our email marketing and increase conversions. Excellent Results. Could not ask for more!

Jeff Krieger

Senior Vice President of Marketing, CertFocus