Accurate Data Helps Marketing & Sales Feel the Love
It’s the old story: Sales accuses Marketing of sending them “bad” leads, or not generating enough good ones. Marketing accuses Sales of not following up on leads they’ve generated, or not following up quickly enough. What can bring Marketing and Sales together so they can work more effectively as a revenue generating team? Good data.
The Top Use Cases Driving Account-Based Marketing (ABM) Adoption
Most B2B marketers have heard about the benefits of moving to account-based marketing (ABM). So, with apologies for sounding like a prescription drug ad, you may now be asking yourself, “how do I know if ABM is right for me?”