Deep Dive Into Data

On episode 20 of Confessions of a Marketer, host Mark Reed-Edwards took a deep dive into marketing data with DealSignal’s founder, Rob Weedn.

The Secret Sauce of ABM Success

Whether you’re off and running with Account-Based Marketing (ABM) or not quite sure where to start, the three B2B marketing & sales experts on this webinar will provide you with actionable steps you can take to make your ABM efforts more effective—watch to learn the secret sauce for ABM success!

Good Data Helps Marketing & Sales Feel the Love

It’s the old story: Sales accuses Marketing of sending them “bad” leads, or not generating enough good ones. Marketing accuses Sales of not following up on leads they’ve generated, or not following up quickly enough. What can bring Marketing and Sales together so they can work more effectively as a revenue generating team? Good data.

The Top Use Cases Driving Account-Based Marketing (ABM) Adoption

Most B2B marketers have heard about the benefits of moving to account-based marketing (ABM). So, with apologies for sounding like a prescription drug ad, you may now be asking yourself, “How do I know if ABM is right for me?” We sat down with DealSignal’s CEO to discuss the top 3 ABM use cases.

Why ABM is Reaching New Heights [infographic]

While inbound marketing isn’t going away, Account-Based Marketing (ABM) is gaining popularity because an increasing number of B2B marketers are finding that it works. If you’re trying to make the argument that your team should try an ABM approach, this infographic of ABM stats will help.