Marketing and sales teams can now get complete contact details for ideal buyers at companies showing interest in specific product categories across the web
NEW YORK and SAN FRANCISCO (April 4, 2019) – Bombora, the leading provider of B2B intent data, and DealSignal, the leading on-demand B2B marketing data provider, today announced a partnership and product integration to deliver B2B marketers leads from organizations showing purchase intent. The leads will include complete, verified contact and account details, including emails and direct dial phones, so that marketing and sales teams can reach out to ideal buyers directly and drive more conversions.
“We’re excited to partner with Bombora to help marketing and sales teams finally answer the most elusive question: Who is out there actively looking for what we sell and how can we reach them before our competitors,” said DealSignal founder & CEO, Rob Weedn. ”The integration of Bombora intent data and DealSignal’s verified contact and account data means that revenue-driving teams can now see which companies are actively in-market, plus get complete, accurate contact data for ideal buyers at those companies, so they can reach out and convert that intent into a purchase.”
The integrated solution will enable marketing and sales teams to:
- Identify net-new, surging accounts that can be added to their target lists
- Zero in on the best targets by refining results by company size, revenue, industry, or location
- Complement their programmatic account-based marketing (ABM) with direct outreach
- Identify buying teams by seeing which topics are surging in which locations
- Uncover corporate priorities by seeing which topics are surging at which accounts
“The Bombora-DealSignal integration makes intent data immediately actionable for our sales team,” said Jeremy Middleton, Senior Director of Revenue Operations and Digital Marketing at Pramata. “Accounts don’t make purchase decisions, people do, so our team is excited to be able to reach the right people in any account that’s showing purchase intent. It helps us continually feed valuable new contacts to the sales team so they can build pipeline—potential buyers that we may have otherwise been missing.”
Once customers have defined their target buyer personas in the DealSignal Platform, they can choose up to 50 Bombora intent topics that will be monitored and dynamically matched to accounts showing interest in a marketer’s product or service, based on increased content consumption across the web. The DealSignal platform will then perform on-demand contact discovery and enrichment to deliver complete, verified contacts at those companies that fit their target personas, and will also enrich the firmographics to help sales teams with pre-call planning.
“Marketing and sales work best when done efficiently, with highly targeted emails, phone calls and ad messages,” said Charles Crnoevich, Director of Partnerships at Bombora. “Combining Bombora’s Company Surge data with DealSignal’s verified contact and account data ensures that sales and marketing only reach out to the contacts that have signaled interest. By focusing efforts on these leads, B2B companies can minimize their wasted spend and build sustainable organizations.”
DealSignal helps B2B demand generation and sales teams increase conversions from account-based marketing (ABM) and sales outreach by providing 100 percent guaranteed fresh and accurate contact and account data, on demand. It’s your total audience, perfected. Using your fine-grained personas and ideal customer profile, the DealSignal On-Demand Contact Data Platform can provide a TAM analysis, as well as contact discovery, enrichment and verification, so your team will have all the data needed to effectively personalize their outreach. To learn more visit dealsignal.com and follow @DealSignal on Twitter.
Bombora tells B2B marketers exactly which companies are showing increased interest in the marketers’ goods and services. Armed with that knowledge, marketers can approach their new targets with confidence. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit bombora.com.
Rich Cherecwich, WIT Strategy