Marketing Play: 5 Strategies to Execute Before the Clock Runs Out
Heads up! Given B2B sales cycles, is your marketing team prepared to make an impact on this year’s revenue? Here are our five best marketing plays you can run now to achieve your goals and finish the year strong.
Intent Data: How to Generate Quality Sales and Marketing Leads
Research shows that the average B2B buyer spends 67 percent of the buyer journey digitally—the challenge you’re faced with is finding these buyers before they choose an alternative solution. You can address this challenge head-on with the help of intent data. Here’s why.
Account-Based Marketing Strategies: 8 Tactics to Improve Performance
How do successful sales and marketing teams make important connections with large clients and land massive accounts? One tried-and-true strategy is account-based marketing (ABM).
B2B Email Marketing: Best Practices and Essential Tips for 2024
B2B email marketing should be a part of any successful marketing strategy. While some believe that email is an outdated B2B marketing channel, the data says otherwise.
Sales Prospecting: Top Tricks to Scale Pipeline Generation in 2024
Sales prospecting is the process of identifying potential buyers (prospects) and then building a business relationship with them.
B2B Marketing Trends to Master in 2024
Creative video content, intent data, AI, and the metaverse – these are just a few key areas that B2B marketers are predicting will be hot in 2023. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. B2B Marketing Trends: Tactics to Deploy in 2024…
B2B Marketing Channels with the Best ROI
In the wake of dramatic budget and staffing cuts, B2B marketing and sales teams are under increasing pressure to prove their value. This article will help you sort out which digital marketing channels can help you achieve your awareness, pipeline, and revenue goals and deliver the best ROI.
Shortfalls of Using ABM Platforms for Programmatic Advertising
Last year, we saw a 15% increase in marketers using ABM. As marketing teams dedicate more budget and resources to ABM efforts, many are drawn towards ABM platforms that tout convenience, quick launch times, and incredible ad impressions. However, there’s a big problem that’s often hidden beneath the allure: programmatic ad fraud. Global losses to…
Demand Generation vs. Lead Generation: Key Differences and Strategies
There’s often a lot of misinformation spread about the terms demand generation vs lead generation. Although these functions are closely related, there are distinct differences every marketer should be aware of.
How Data Accuracy Impacts Sales and Marketing Performance and Costs
Whether you’re in sales or marketing, the last thing you think of when launching a new campaign is how accurate all the emails and phone numbers in your CRM are. After all, it’s the hours of creative workshopping and strategic thinking that are the heavy lift.
How to Deliver Pipeline When Your Marketing Budget Is Slashed
Learn the specific steps to take and the tools you’ll need to ride out any budget crisis, continue to drive leads and contribute to revenue, and be well-positioned to make your case for additional marketing budget in the future.
Don’t Let Email Validation Software Throw the Baby Out with Bathwater
Email validation software vendors typically recommend eliminating 40 to 60% of emails from your list—but how many of those emails actually belong to active, high-intent prospects?
Sales and Marketing Alignment: Best Practices to Drive Revenue
It’s an age-old story: sales accuses marketing of sending them “bad” leads, or not generating enough good ones, while marketing accuses sales of not following up on leads they’ve generated, or not following up quickly enough.
7 Lead Generation Strategies Supercharged With a Data-Driven Approach
Data gives you knowledge—and consequently, more power as a marketer. Your lead generation strategies become even more powerful when you have the right information in your hands.
Insights and Breakdown of B2B Marketing Budget Allocation
As B2B marketing teams begin budget planning, there’s no question that the global pandemic has changed the marketing landscape. Although we’re seeing trade shows and networking events slowly making their way back, there are more users working from home and more virtual meetings.
7 Ultimate Success Factors of B2B Demand Generation
As you begin to develop a B2B demand generation strategy or launch new demand gen programs, it’s critical to begin by building up from a strong foundation. After launching demand generation programs that generated over $1 billion in revenue, I’ve developed a repeatable framework of seven critical success factors.