Accuracy Matters: Why You Should Look Into ZoomInfo Alternatives

Too many B2B data providers suffer from outdated leads that can cause companies to lose potential customers. To create effective marketing campaigns, many companies find themselves looking for ZoomInfo alternatives that actually provide them with accurate data to build a potent sales strategy.  Even if you do manage to develop efficient advertising, your target group…

Lead Enrichment: How to Streamline and Get the Most Out of Your Customer Data

Lead Enrichment can help you supercharge your customer data.

Many B2B marketers face this problem – the launch of a new campaign is hindered by stale or even simply inaccurate leads. This is becoming increasingly common across industries – 51% of CTOs and CDOs mistrust data that drives marketing campaigns, according to recent reports.  Business today moves at a breakneck pace. Contacts leave their…

B2B Marketing Budget Allocation: Insights and Breakdown

B2B Marketing Budget Allocation

As B2B marketing teams begin budget planning, there’s no question that the global pandemic has changed the marketing landscape. Although we’re seeing trade shows and networking events slowly making their way back, there are more users working from home and more virtual meetings. Changed workplace habits have an effect on how marketing teams prioritize initiatives and where they spend budgeted dollars.

B2B Digital Marketing Channels with the Best ROI

B2B Digital Marketing Channels with the Best ROI

In the wake of dramatic budget and staffing cuts, B2B marketing and sales teams are under increasing pressure to prove their value. This article will help you sort out which digital marketing channels can help you achieve your awareness, pipeline, and revenue goals and deliver the best ROI.

Data Accuracy & Coverage: Why DealSignal is the #1 Zoominfo Competitor

DealSignal offers superior data accuracy to its main competitors

Data accuracy and coverage are crucial to create the kind of personalized marketing messages customers are demanding. But is your B2B data provider meeting the needs of your business? The average B2B data provider supports your business by giving you vague estimates and analysis, often resulting in unreliable information. Meanwhile, a prolific provider will help…

How to Evaluate B2B Data Providers and Find the Best Fit

B2B Data Providers

There are so many B2B data vendors to choose from that you may feel overwhelmed. This article provides a list of the key criteria to consider when evaluating vendors and explains how to evaluate each requirement, so you can make the right decision for your team.

Email Engagement: Accomplish Superior Email Deliverability

How Email Engagement impacts Email Deliverability

How Does Email Engagement Impact Email Deliverability? As you’ve learned, email deliverability is important but did you know that email engagement is just as critical? Along with the other factors discussed in our previous article, email engagement can affect your email deliverability. The good news is that all the initiatives you take to improve email…

A Guide to B2B Data Platforms Providers

b2b data platforms

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? To ensure you’ll get what you need from your data platforms provider, we’ve compiled a checklist of the most important performance factors to consider before deciding on which data platforms provider you can rely…

B2B Demand Generation: 7 Ultimate Success Factors

B2B Demand Generation

As you begin to develop a B2B demand generation strategy or launch new demand gen programs, it’s critical to begin by building up from a strong foundation. After launching demand generation programs that generated over $1 billion in revenue, I’ve developed a repeatable framework of seven critical success factors.

How B2B Data Quality Impacts Email Deliverability

How B2B Data Quality Impacts Email Deliverability

According to research from ActiveCampaign, the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent).  However, not all email marketing campaigns are created equal. The data used in them can vary greatly. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.  However,…

How To Improve Email Deliverability

How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects. In the first article in this series, we discussed what email deliverability is and the common challenges faced if you don’t maintain your deliverability score, now let’s explore the…

Email Deliverability

Email Deliverability

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? In 2022, email continues to be a B2B selling powerhouse. Of the three main channels for B2B selling, emails are the most criticized, often even called dead. Yet, it continues to be one of the most effective channels for outreach compared…

What is Intent Data

better intent data with zoominfo alternatives

How Does Intent Data Differ from Web Tracking Data? Understanding the intricacies of web tracking, including measurements, analysis, and reporting, can get confusing. Through web tracking, companies can collect, store and share information about a buyer’s activity on their website, allowing them to personalize the content that buyers see. With tools like Google Analytics, web…

B2B Marketing Trends In 2022

Creative video content, intent data, AI, and the metaverse—these are just a few key areas that B2B marketers are predicting will be hot in 2022. For our 2022 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing predictions for 2022. B2B Marketing Tactics to Deploy in 2022 Creating video content…

Shortfalls of Using ABM Platforms for Programmatic Advertising

Shortfalls of Using ABM Platforms for Programmatic Advertising

Last year, we saw a 15% increase of marketers using ABM. As marketing teams dedicate more budget and resources to ABM efforts, many are drawn towards ABM platforms that tout convenience, quick launch times, and incredible ad impressions. However, there’s a big problem that’s often hidden beneath the allure: programmatic ad fraud. Global losses to…