Account-based Marketing Benchmarks: Blocks for a Solid Foundation
A majority of marketers say that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful planning and execution, starting with putting these six foundational building blocks in place.
7 Lead Generation Strategies Supercharged With a Data-Driven Approach
Data gives you knowledge—and consequently, more power as a marketer. Your lead generation strategies become even more powerful when you have the right information in your hands.
DealSignal vs. ZoomInfo: Comparison Guide
In A Nutshell Looking for fresh, accurate leads that won’t break the bank? DealSignal is the answer. Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate,…
B2B Data: Using Quality Data for Better Sales & Marketing Performance
B2B marketing budgets are tighter, teams are smaller, and resources will be constrained for the foreseeable future. Yet your leadership’s expectations likely haven’t changed. Learn why data is your secret weapon for seizing control and reaching your goals, despite the hurdles caused by the pandemic.
From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies
Did you know that, according to a study by HubSpot, 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers. While there are many tactics for generating leads, one of the most effective…
Intent Data: How to Generate Quality Sales and Marketing Leads
Research shows that the average B2B buyer spends 67 percent of the buyer journey digitally—the challenge you’re faced with is finding these buyers before they choose an alternative solution. You can address this challenge head-on with the help of intent data. Here’s why.
B2B Marketing Trends to Master in 2023
Creative video content, intent data, AI, and the metaverse – these are just a few key areas that B2B marketers are predicting will be hot in 2023. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. B2B Marketing Trends: Tactics to Deploy in 2023…
The Best Lead Enrichment Software for 2023
Discover the best lead enrichment software for your B2B business in 2023. Learn key pain-points to consider and why we think our top choice is perfect for you.
Account-Based Marketing Strategies: 7 Tactics to Improve Performance
How do successful sales and marketing teams make important connections with large clients and land massive accounts? One tried-and-true strategy is account-based marketing (ABM). ABM uses a customized approach and finely-tuned personalization to target the high-value clients that your sales team is targeting and are in the market for your offerings. ABM strategies have been proven to work over and over again, but until recently they were out of reach for many marketers with limited resources.
Hot Leads: The Fastest Way to Convert Interest Into Sales
Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot, 61% of marketers consider lead generation the toughest part of their job. With so many options for customers to choose from, and a crowded market, it can be difficult…
What is Intent Data? An Exclusive Guide for 2023
What is intent data? In this blog, we explain the intricacies of Intent Data compared to Web Tracking and how intent boosts a B2B’s revenue stream.
Let Search Intent Lead the Way: 5 Intent Data Use Cases
Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety…
Unleash Precision Targeting with DealSignal: #1 ZoomInfo Competitor
Consumers face a dizzying array of choices for products and services, and for businesses it has never been so important to attract and retain new customers. With so many options in a rapidly expanding marketplace consumer expectations have risen, and personalization is at a premium. This has had a profound impact in terms of marketing…
Accuracy Matters: Why You Should Look Into ZoomInfo Alternatives
Too many B2B data providers suffer from outdated leads that can cause companies to lose potential customers. To create effective marketing campaigns, many companies find themselves looking for ZoomInfo alternatives that actually provide them with accurate data to build a potent sales strategy. Even if you do manage to develop efficient advertising, your target group…
Lead Enrichment: Streamline Your Customer Data
Many B2B marketers face this problem – the launch of a new campaign is hindered by stale or even simply inaccurate leads. This is becoming increasingly common across industries – 51% of CTOs and CDOs mistrust data that drives marketing campaigns, according to recent reports. Business today moves at a breakneck pace. Contacts leave their…
Insights and Breakdown of B2B Marketing Budget Allocation
As B2B marketing teams begin budget planning, there’s no question that the global pandemic has changed the marketing landscape. Although we’re seeing trade shows and networking events slowly making their way back, there are more users working from home and more virtual meetings. Changed workplace habits have an effect on how marketing teams prioritize initiatives and where they spend budgeted dollars.
Data Accuracy & Coverage: Why DealSignal is the #1 Zoominfo Competitor
Data accuracy and coverage are crucial to create the kind of personalized marketing messages customers are demanding. But is your B2B data provider meeting the needs of your business? The average B2B data provider supports your business by giving you vague estimates and analysis, often resulting in unreliable information. Meanwhile, a prolific provider will help…
How to Evaluate B2B Data Providers and Find the Best Fit
There are so many B2B data vendors to choose from that you may feel overwhelmed. This article provides a list of the key criteria to consider when evaluating vendors and explains how to evaluate each requirement, so you can make the right decision for your team.
B2B Data Enrichment: Marketing Budget and Resource Constraints
The better your data, the better your personalization, segmentation, and automation. Data enrichment enables you to meet your goals more efficiently, despite the resource and budget constraints you’re up against.
Email Engagement Strategy: Accomplish Superior Email Deliverability
How Does Email Engagement Impact Email Deliverability? As you’ve learned, email deliverability is important but did you know that email engagement is just as critical? Along with the other factors discussed in our previous article, email engagement can affect your email deliverability. The good news is that all the initiatives you take to improve email…