In A Nutshell: DealSignal vs. LeadIQ DealSignal and LeadIQ are both popular Pipeline Generators. However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. DealSignal offers a comprehensive, high-quality, flexible, and cost-effective data solution. While LeadIQ has gained attention…
In a Nutshell: DealSignal vs Apollo.io DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. While both DealSignal and Apollo are popular choices, sales & marketing teams consistently find that DealSignal is the better solution to accelerate pipeline generation, offering…
In the wake of dramatic budget and staffing cuts, B2B marketing and sales teams are under increasing pressure to prove their value. This article will help you sort out which digital marketing channels can help you achieve your awareness, pipeline, and revenue goals and deliver the best ROI.
According to research from ActiveCampaign, the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The data used in them can vary greatly. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time. However,…
Sales prospecting is the process of identifying potential buyers (prospects) and then building a business relationship with them.
Last year, we saw a 15% increase in marketers using ABM. As marketing teams dedicate more budget and resources to ABM efforts, many are drawn towards ABM platforms that tout convenience, quick launch times, and incredible ad impressions. However, there’s a big problem that’s often hidden beneath the allure: programmatic ad fraud. Global losses to…
In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. In this regard, sales & marketing teams consistently find that DealSignal is the better solution for their lead generation programs,…
B2B email marketing should be a part of any successful marketing strategy. While some believe that email is an outdated B2B marketing channel, the data says otherwise.
There’s often a lot of misinformation spread about the terms demand generation vs lead generation. Although these functions are closely related, there are distinct differences every marketer should be aware of.
Whether you’re in sales or marketing, the last thing you think of when launching a new campaign is how accurate all the emails and phone numbers in your CRM are. After all, it’s the hours of creative workshopping and strategic thinking that are the heavy lift.
There’s a science to developing effective, high-performing outbound sales strategies—and fresh, accurate, and verified data is a key ingredient.
Learn the specific steps to take and the tools you’ll need to ride out any budget crisis, continue to drive leads and contribute to revenue, and be well-positioned to make your case for additional marketing budget in the future.
Whether it’s due to a lack of prioritization, budget shortfall, or a lack of expertise, sometimes sales teams just don’t get the lead generation support they need from marketing. Ideally, you can collaborate with marketing to fill the gaps. When that’s not possible, sales has to step up and fill them.
A 20-year marketing veteran who has built inbound marketing programs at scale, explains why he recommends that companies dip their toe into account-based marketing (ABM) before jumping right into the deep end.
While inbound marketing isn’t going away, Account-Based Marketing (ABM) is gaining popularity because an increasing number of B2B marketers are finding that it works. If you’re trying to make the argument that your team should try an ABM approach, this infographic of ABM stats will help.
Email validation software vendors typically recommend eliminating 40 to 60% of emails from your list—but how many of those emails actually belong to active, high-intent prospects?
How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects. In the first article in this series, we discussed what email deliverability is and the common challenges faced if you don’t maintain your deliverability score, now let’s explore the…
Heads up! Given B2B sales cycles, is your marketing team prepared to make an impact on this year’s revenue? Here are our five best marketing plays you can run now to achieve your goals and finish the year strong.
Account-based marketing (ABM) helps Marketing & Sales teams focus on best-fit buyers. This article explains how adding intent data helps you increase conversions by optimizing your outreach timing to ideal buyers that are actively in-market.
There are so many B2B data vendors to choose from that you may feel overwhelmed. This article provides a list of the key criteria to consider when evaluating vendors and explains how to evaluate each requirement, so you can make the right decision for your team.