Sales prospecting is the process of identifying potential buyers (prospects) and then building a business relationship with them.
Last year, we saw a 15% increase of marketers using ABM. As marketing teams dedicate more budget and resources to ABM efforts, many are drawn towards ABM platforms that tout convenience, quick launch times, and incredible ad impressions. However, there’s a big problem that’s often hidden beneath the allure: programmatic ad fraud. Global losses to…
There’s often a lot of misinformation spread about the terms demand generation vs lead generation. Although these functions are closely related, there are distinct differences every marketer should be aware of.
B2B email marketing should be a part of any successful marketing strategy. While some believe that email is an outdated B2B marketing channel, the data says otherwise.
Email validation software vendors typically recommend eliminating 40 to 60% of emails from your list—but how many of those emails actually belong to active, high-intent prospects?
It’s an age-old story: sales accuses marketing of sending them “bad” leads, or not generating enough good ones, while marketing accuses sales of not following up on leads they’ve generated, or not following up quickly enough.
Whether you’re in sales or marketing, the last thing you think of when launching a new campaign is how accurate all the emails and phone numbers in your CRM are. After all, it’s the hours of creative workshopping and strategic thinking that are the heavy lift. But what good is spending hours on ad campaigns, email messaging, and other marketing/sales enablement assets when they’re not being delivered to the right people?
There’s a science to developing effective, high-performing outbound sales strategies—and fresh, accurate, and verified data is a key ingredient.
Data gives you knowledge—and consequently, more power as a marketer. Your lead generation strategies become even more powerful when you have the right information in your hands.
Whether it’s due to a lack of prioritization, budget shortfall, or a lack of expertise, sometimes sales teams just don’t get the lead generation support they need from marketing. Ideally, you can collaborate with marketing to fill the gaps. When that’s not possible, sales has to step up and fill them.
Learn the specific steps to take and the tools you’ll need to ride out any budget crisis, continue to drive leads and contribute to revenue, and be well-positioned to make your case for additional marketing budget in the future.
Are you feeling the pressure to prove your worth to your organization? Has the shift to remote work exposed the fractures in your processes? Or, are you challenged to do more with less due to budget and resource constraints? High-quality contact data can be used to address all of those challenges, and more.
When 2020 began, we had no idea what the year had in store. B2B marketing budgets are tighter, teams are smaller, and resources will be constrained for the foreseeable future. Yet your leadership’s expectations likely haven’t changed. Learn why data is your secret weapon for seizing control and reaching your goals, despite the hurdles caused by the pandemic.
Heads up! Given B2B sales cycles, is your marketing team prepared to make an impact on this year’s revenue? Here are our five best marketing plays you can run now to achieve your goals and finish the year strong.
Account-based marketing (ABM) helps Marketing & Sales teams focus on best-fit buyers. This article explains how adding intent data helps you increase conversions by optimizing your outreach timing to ideal buyers that are actively in-market.
Martech tools can pile up like old junk in the garage. This article explains why it’s important to periodically evaluate whether your martech stack still fits your marketing strategy—and it details how simplifying their stack from 22 to 7 tools helped Pramata drive better results.
It’s the old story: Sales accuses Marketing of sending them “bad” leads, or not generating enough good ones. Marketing accuses Sales of not following up on leads they’ve generated, or not following up quickly enough. What can bring Marketing and Sales together so they can work more effectively as a revenue generating team? Good data.
Whether you attend virtually or in-person, industry events are an important way to keep up with current trends and best practices and learn about the newest martech & salestech products that can help you be more effective. Here’s what to do before, during, and after an event to make the most of your participation.
A majority of marketers say that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful planning and execution, starting with putting these six foundational building blocks in place.
Events are typically the biggest marketing program budget line item. With so much at stake, driving ROI is vital. Learn how to create effective pre-event promotions that will drive stronger results from your next webinar, tradeshow or conference.