Shortfalls of Using ABM Platforms for Programmatic Advertising
Last year, we saw a 15% increase in marketers using ABM. As marketing teams dedicate more budget and resources to ABM efforts, many are drawn towards ABM platforms that tout convenience, quick launch times, and incredible ad impressions. However, there’s a big problem that’s often hidden beneath the allure: programmatic ad fraud. Global losses to…
DealSignal vs Seamless AI: B2B Engines Demystified
In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. In this regard, sales & marketing teams consistently find that DealSignal is the better solution for their lead generation programs,…
Demand Generation vs. Lead Generation: Key Differences and Strategies
There’s often a lot of misinformation spread about the terms demand generation vs lead generation. Although these functions are closely related, there are distinct differences every marketer should be aware of.
How Data Accuracy Impacts Sales and Marketing Performance and Costs
Whether you’re in sales or marketing, the last thing you think of when launching a new campaign is how accurate all the emails and phone numbers in your CRM are. After all, it’s the hours of creative workshopping and strategic thinking that are the heavy lift.
6 Outbound Sales Strategies Fueled by Data
There’s a science to developing effective, high-performing outbound sales strategies—and fresh, accurate, and verified data is a key ingredient.
The Road to ABM: Small Steps Not Leaps
A 20-year marketing veteran who has built inbound marketing programs at scale, explains why he recommends that companies dip their toe into account-based marketing (ABM) before jumping right into the deep end.
Why ABM Is Reaching New Heights
While inbound marketing isn’t going away, Account-Based Marketing (ABM) is gaining popularity because an increasing number of B2B marketers are finding that it works. If you’re trying to make the argument that your team should try an ABM approach, this infographic of ABM stats will help.
How To Improve Email Deliverability
How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects. In the first article in this series, we discussed what email deliverability is and the common challenges faced if you don’t maintain your deliverability score, now let’s explore the…
How to Evaluate B2B Data Providers and Find the Best Fit
There are so many B2B data vendors to choose from that you may feel overwhelmed. This article provides a list of the key criteria to consider when evaluating vendors and explains how to evaluate each requirement, so you can make the right decision for your team.
Account-based Marketing Benchmarks: Blocks for a Solid Foundation
A majority of marketers say that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful planning and execution, starting with putting these six foundational building blocks in place.
B2B Data: Using Quality Data for Better Sales & Marketing Performance
B2B marketing budgets are tighter, teams are smaller, and resources will be constrained for the foreseeable future. Yet your leadership’s expectations likely haven’t changed. Learn why data is your secret weapon for seizing control and reaching your goals, despite the hurdles caused by the pandemic.
Accuracy Matters: Why You Should Look Into ZoomInfo Alternatives
Too many B2B data providers suffer from outdated leads that can cause companies to lose potential customers. To create effective marketing campaigns, many companies find themselves looking for ZoomInfo alternatives that actually provide them with accurate data to build a potent sales strategy. Even if you do manage to develop efficient advertising, your target group…
Insights and Breakdown of B2B Marketing Budget Allocation
As B2B marketing teams begin budget planning, there’s no question that the global pandemic has changed the marketing landscape. Although we’re seeing trade shows and networking events slowly making their way back, there are more users working from home and more virtual meetings.
Email Engagement Strategy: Accomplish Superior Email Deliverability
How Does Email Engagement Impact Email Deliverability? As you’ve learned, email deliverability is important but did you know that email engagement is just as critical? Along with the other factors discussed in our previous article, email engagement can affect your email deliverability. The good news is that all the initiatives you take to improve email…
Everything You Need to Know about Email Deliverability
How to Improve Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? In 2022, the email continued to be a B2B selling powerhouse. Of the three main channels for B2B selling, emails are the most criticized, often even called dead. Yet, it continues to be one of the most effective channels for…