Accuracy Matters: Why You Should Look Into ZoomInfo Alternatives

Too many B2B data providers suffer from outdated leads that can cause companies to lose potential customers. To create effective marketing campaigns, many companies find themselves looking for ZoomInfo alternatives that actually provide them with accurate data to build a potent sales strategy.  Even if you do manage to develop efficient advertising, your target group…

Lead Enrichment: How to Streamline and Get the Most Out of Your Customer Data

Lead Enrichment can help you supercharge your customer data.

Many B2B marketers face this problem – the launch of a new campaign is hindered by stale or even simply inaccurate leads. This is becoming increasingly common across industries – 51% of CTOs and CDOs mistrust data that drives marketing campaigns, according to recent reports.  Business today moves at a breakneck pace. Contacts leave their…

B2B Digital Marketing Channels with the Best ROI

B2B Digital Marketing Channels with the Best ROI

In the wake of dramatic budget and staffing cuts, B2B marketing and sales teams are under increasing pressure to prove their value. This article will help you sort out which digital marketing channels can help you achieve your awareness, pipeline, and revenue goals and deliver the best ROI.

Email Engagement: Accomplish Superior Email Deliverability

How Email Engagement impacts Email Deliverability

How Does Email Engagement Impact Email Deliverability? As you’ve learned, email deliverability is important but did you know that email engagement is just as critical? Along with the other factors discussed in our previous article, email engagement can affect your email deliverability. The good news is that all the initiatives you take to improve email…