TAM Analysis for Successfully Targeting CEOs in the US

Targeting CEOs in the US market is a strategic endeavor for many businesses due to their influential roles in decision-making, company direction, and industry influence. Conducting a Total Addressable Market (TAM) analysis specific to this demographic is particularly crucial for several reasons, especially when leveraging platforms like LinkedIn for data insights: By conducting a TAM…

3 Proven Outreach Tactics to Boost Your Sales Pipeline

Sales Outreach - 3 Proven Tactics That Will Boost Your Pipeline

What is Sales Outreach? Crafting an effective sales outreach strategy isn’t a one-size-fits-all endeavor; it’s a dynamic blend of various tactics. Factors such as company size, product complexity, and the intricacies of the sales process all influence the approach. The ultimate aim isn’t merely to connect with individuals but to convert them into loyal customers. …

From Cold to Sold: 11 Powerful Email Marketing B2B Lead Generation Strategies

Email Marketing B2B Lead Generation

Did you know that, according to a study by HubSpot, 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers. While there are many tactics for generating leads, one of the most effective…

B2B Marketing Trends to Master in 2024

B2B Marketing Trends 2023

Creative video content, intent data, AI, and the metaverse – these are just a few key areas that B2B marketers are predicting will be hot in 2023. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. B2B Marketing Trends: Tactics to Deploy in 2024…

DealSignal vs Apollo.io: Choose the Right B2B Data Provider to Accelerate Pipeline Generation

dealsignal vs apollo

In a Nutshell: DealSignal vs Apollo.io DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. While both DealSignal and Apollo are popular choices, sales & marketing teams consistently find that DealSignal is the better solution to accelerate pipeline generation, offering…

How B2B Data Quality Impacts Email Deliverability

How B2B Data Quality Impacts Email Deliverability

According to research from ActiveCampaign, the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent).  However, not all email marketing campaigns are created equal. The data used in them can vary greatly. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.  However,…

How To Improve Email Deliverability

Email Deliverability is important to your marketing and sales teams

How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects. In the first article in this series, we discussed what email deliverability is and the common challenges faced if you don’t maintain your deliverability score, now let’s explore the…

Email Engagement Strategy: Accomplish Superior Email Deliverability

How Email Engagement impacts Email Deliverability

How Does Email Engagement Impact Email Deliverability? As you’ve learned, email deliverability is important but did you know that email engagement is just as critical? Along with the other factors discussed in our previous article, email engagement can affect your email deliverability. The good news is that all the initiatives you take to improve email…

Everything You Need to Know about Email Deliverability

Email Deliverability

How to Improve Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? In 2022, the email continued to be a B2B selling powerhouse. Of the three main channels for B2B selling, emails are the most criticized, often even called dead. Yet, it continues to be one of the most effective channels for…