B2B Data Enrichment: Marketing Budget and Resource Constraints
The better your data, the better your personalization, segmentation, and automation. Data enrichment enables you to meet your goals more efficiently, despite the resource and budget constraints you’re up against.
Email Engagement Strategy: Accomplish Superior Email Deliverability
How Does Email Engagement Impact Email Deliverability? As you’ve learned, email deliverability is important but did you know that email engagement is just as critical? Along with the other factors discussed in our previous article, email engagement can affect your email deliverability. The good news is that all the initiatives you take to improve email…
A Guide to B2B Data Platforms Providers
With so many B2B data platform providers available today, how do you know you’re choosing the right vendor for your business? To ensure you’ll get what you need from your data platforms provider, we’ve compiled a checklist of the most important performance factors to consider before deciding on which data platforms provider you can rely…
7 Ultimate Success Factors of B2B Demand Generation
As you begin to develop a B2B demand generation strategy or launch new demand gen programs, it’s critical to begin by building up from a strong foundation. After launching demand generation programs that generated over $1 billion in revenue, I’ve developed a repeatable framework of seven critical success factors.
Everything You Need to Know about Email Deliverability
How to Improve Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? In 2022, the email continued to be a B2B selling powerhouse. Of the three main channels for B2B selling, emails are the most criticized, often even called dead. Yet, it continues to be one of the most effective channels for…
How Great B2B Data Helps Sales & Marketing Performance and Revenue
Are you feeling the pressure to prove your worth to your organization? Has the shift to remote work exposed the fractures in your processes? Or, are you challenged to do more with less due to budget and resource constraints? High-quality contact data can be used to address all of those challenges, and more.
Why Spring Cleaning is Important for your Martech Stack
Martech tools can pile up like old junk in the garage. This article explains why it’s important to periodically evaluate whether your martech stack still fits your marketing strategy—and it details how simplifying their stack from 22 to 7 tools helped Pramata drive better results.
Accurate Data Helps Marketing & Sales Feel the Love
It’s the old story: Sales accuses Marketing of sending them “bad” leads, or not generating enough good ones. Marketing accuses Sales of not following up on leads they’ve generated, or not following up quickly enough. What can bring Marketing and Sales together so they can work more effectively as a revenue generating team? Good data.
How to Maximize the Impact of Your Conference Attendance
Whether you attend virtually or in-person, industry events are an important way to keep up with current trends and best practices and learn about the newest martech & salestech products that can help you be more effective. Here’s what to do before, during, and after an event to make the most of your participation.
How Pre-event Campaigns Help You Maximize Attendee Engagement & ROI
Events are typically the biggest marketing program budget line item. With so much at stake, driving ROI is vital. Learn how to create effective pre-event promotions that will drive stronger results from your next webinar, tradeshow or conference.
The Top Use Cases Driving Account-Based Marketing (ABM) Adoption
Most B2B marketers have heard about the benefits of moving to account-based marketing (ABM). So, with apologies for sounding like a prescription drug ad, you may now be asking yourself, “how do I know if ABM is right for me?”
Total Audience Measurement (TAM): Why It’s Important to Know Before Starting ABM
You need to sell to real people, not accounts on a list. So to create a successful account-based marketing (ABM) strategy, you first need to determine how many people actually fit your target buyer persona. This article highlights a SaaS company that achieved ABM success, starting by measuring their total audience.
Making Marketing Data a Performance-Grade, Renewable Resource
Recently, we explained why data is the new oil powering today’s B2B sales and marketing machines. In this post, we’ll discuss why refining that precious resource is so challenging, and why you shouldn’t build your marketing plans and processes around static data.
Five Ingredients for a Perfect Recipe for ABM Program Success
Account-based marketing strategies have been a hot topic for a few years now, but getting it right is still a mix of art and science. An experienced ABM marketer shares the key ingredients you need for ABM success.
Why Data is the New Oil of the Digital Marketing Era—Part I
Today’s revenue teams have access to an exponentially growing landscape of martech and salestech tools. What’s powering all the increasingly complex tech stacks and determining the difference between revenue growth success and failure? Data.