Sales and Marketing Alignment: Best Practices to Drive Revenue
It’s an age-old story: sales accuses marketing of sending them “bad” leads, or not generating enough good ones, while marketing accuses sales of not following up on leads they’ve generated, or not following up quickly enough.
B2B Data: Using Quality Data for Better Sales & Marketing Performance
B2B marketing budgets are tighter, teams are smaller, and resources will be constrained for the foreseeable future. Yet your leadership’s expectations likely haven’t changed. Learn why data is your secret weapon for seizing control and reaching your goals, despite the hurdles caused by the pandemic.
Unleash Precision Targeting with DealSignal: #1 ZoomInfo Competitor
Consumers face a dizzying array of choices for products and services, and for businesses, it has never been so important to attract and retain new customers. With so many options in a rapidly expanding marketplace consumer expectations have risen, and personalization is at a premium. This has had a profound impact in terms of marketing…
Data Accuracy & Coverage: Why DealSignal is the #1 Zoominfo Competitor
Data accuracy and coverage are crucial to create the kind of personalized marketing messages customers are demanding. But is your B2B data provider meeting the needs of your business? The average B2B data provider supports your business by giving you vague estimates and analysis, often resulting in unreliable information. Meanwhile, a prolific provider will help…
A Guide to B2B Data Platforms Providers
With so many B2B data platform providers available today, how do you know you’re choosing the right vendor for your business? To ensure you’ll get what you need from your data platforms provider, we’ve compiled a checklist of the most important performance factors to consider before deciding on which data platforms provider you can rely…
Accurate Data Helps Marketing & Sales Feel the Love
It’s the old story: Sales accuses Marketing of sending them “bad” leads, or not generating enough good ones. Marketing accuses Sales of not following up on leads they’ve generated, or not following up quickly enough. What can bring Marketing and Sales together so they can work more effectively as a revenue generating team? Good data.