Consumers face a dizzying array of choices for products and services, and for businesses it has never been so important to attract and retain new customers. With so many options in a rapidly expanding marketplace consumer expectations have risen, and personalization is at a premium.
This has had a profound impact in terms of marketing strategy, and the way that companies gather, analyze, and use data has become a fundamental part of the process.
Precision Targeting: Unleashing Data Accuracy
This is where B2B data providers come in. Zoominfo is far and away the most visible provider, but ubiquity doesn’t always translate into results, as negative user reviews attest. That’s why more and more users are looking into reliable Zoominfo competitors to provide their data.
So, how can high-quality data be used to generate leads and transform them into sales? Businesses have turned to precision targeting as the answer, and many are reporting increased income and business growth as a result.
Precision targeting is built upon a bedrock of diverse and accurate data in large quantities. It is a crucial marketing and sales tool that ensures your brand messages reach the consumers most likely to engage with—and pay for—your products.
DealSignal is a ZoomInfo competitor that can provide you with the data that you need to make your business stand out, and cultivate a loyal customer base.
But what exactly is precision targeting?
Precision Targeting 101
Precision targeting is a product of consumers’ increased desire for personalization.
According to Adlucent research, 71% of respondents prefer ads tailored to their interests. Giving customers what they want is the essence of precision targeting.
But to execute the method correctly, businesses need to have information about their established and potential customers. Customer retention and acquisition are the main goals.
Broad marketing campaigns are obsolete because they rely on generalization, which is becoming increasingly outdated and ineffective. Marketers can now base campaigns on increasingly narrow elements, highlighting the positive impact of precision targeting.
Andrea Gellert, CMO of OnDeck, shared her thoughts about precision targeting in her interview with Forbes:
“In our case, if we send information about a product to somebody who can’t qualify, we can both waste the prospect’s (and our) time as well as disappoint them.”
So, having adequate data and choosing the right target group is key. She continues:
“As a consequence, it is essential that we target the right information to the right person—it isn’t a nice to have, it’s a must-have.”
This is true of all industries, not just financial services. But to reap the fruits of precision targeting, you need a reliable partner who will supply you with accurate information.
B2B data vendors like the #1 ZoomInfo competitor DealSignal can provide the foundation for effective targeting campaigns. DealSignal is a Zoominfo alternative that provides data that your marketing and sales team can use to reach their goals, and power the growth of your business.
The benefits of precision targeting include but are not limited to:
- Effective marketing campaigns
- Efficient sales strategies
- Customer satisfaction
- Increased ROI
Let’s take a closer look at why precision targeting is essential for your business.
Data – The Foundation of Precision Targeting
Understanding who your customers are, what they need, and how you can provide it is fundamental for every successful business. These factors make up your basic layer of data.
But precision targeting goes above and beyond, using highly detailed data to inform and develop an effective marketing strategy. The method focuses on specific character traits, behaviors, and desires, to generate leads and boost sales.
B2B data providers and ZoomInfo competitors like DealSignal have the data that you need to make the method work in your favor. DealSignal can improve your precision targeting by providing you with skills, keywords, exclusions, and other key attributes.
A few ZoomInfo competitors boast that they can provide this level of information, but questions remain as to the accuracy of their data, as well as its shelf life.
Accurate data is the cornerstone of precision targeting.
Data is constantly changing, and this is an issue that Zoominfo and many Zoominfo competitors cannot solve. Leads get outdated all the time, and keeping up with changes is a massive and never ending task.
Data delivered by your B2B data provider needs to be fresh for precision targeting to have full effect. That means that your provider needs to continuously update its database to sustain a high level of accuracy.
Let’s say that you’ve decided on your target group and the most effective channels to reach out to them. If your campaign is email-based, every email provided by a B2B company needs to be accurate. Otherwise, you’ve wasted a contact that you’ve paid for. The same goes for postal and phone campaigns.
People frequently change job functions, titles, and companies. These are major changes that your B2B data provider must track to deliver highly accurate data.
Customer preferences and desires are prone to change as well, and all of this information needs to be up to date for your precision targeting campaign to be effective.
But what if the data is not accurate?
The High Cost of Mistargeting
The risk of mistargeting is elevated if the data is not accurate.
Mistargeting doesn’t allow you to reap the benefits of precision targeting, which is why you should choose carefully when you look into Zoominfo competitors. Only a few like DealSignal can ensure a high data accuracy rate, leaving less room for wasted contacts and more room for increased ROI.
According to Statista, 70% of consumers receive mistargeted information at least once a month in the US. A shocking 24% of respondents claim that they receive mistargeted ads once a day.
The main task for your B2B data provider is to supply you with accurate information so you can avoid spending time and money on contacts that are not interested in your offer. Bear in mind that you are paying for every contact and that your marketing and sales teams are devising their strategy according to that data.
This means that inaccurate information can put the effectiveness of two major departments within your company in jeopardy. Marketing teams cannot convey their message to buyers that might be interested in acquiring your product or service. Sales teams work efficiently when they know who their customers are, and inaccurate data shows a distorted image of the targeted audience.
In reality, the whole business suffers due to mistargeting caused by inaccurate data. It could snowball into uninformed business decisions that may result in lost profit.
The true value of an efficient B2B data provider comes to light when you factor in the major costs of obtaining and analyzing leads, and creating marketing and sales strategies that work.
Major financial and time-consuming costs of inaccurate data and mistargeting:
- Acquiring and analyzing useless contacts
- Inefficient marketing campaigns
- Ineffective sales strategies
- Ill-informed business decisions
- Funds, time, and energy lost on unproductive leads
You can bypass the costs of mistargeting if you choose DealSignal, as this Zoominfo competitor has an industry-leading 97%+ data accuracy.
Precise Data with DealSignal: the #1 Zoominfo Competitor
How big is your preferred customer pool?
Sifting through data to find your perfect customers is a demanding and time-consuming task—one that you would need to carry out every time you decide to make a change in your marketing or sales strategy. Luckily, DealSignal is here to help you.
By providing you with correct contact information, DealSignal grants your marketing and sales teams both time and energy that can be invested into creating profitable strategies.
But how can you assess whether the provided leads are based on accurate information?
Every B2B data provider has a data accuracy rating, which points to the authenticity of the information. Only a few Zoominfo competitors have a satisfactory level of accuracy, while only one can confirm a 97%+ accuracy rating, and that’s DealSignal.
The outcome of constantly rechecking information and updating the database is a high-authenticity data level. In today’s business, every contact counts—you never know how many more customers you can acquire through word of mouth and internet reviews.
Let’s put Zoominfo and DealSignal side by side to compare them:
A major concern for ZoomInfo, and the reason why more customers are looking into ZoomInfo competitors, is the static database. The decay of valuable data for such a database is up to 3% each month, which leaves you wondering how many useful contacts you will have in a year.
On the other hand, DealSignal has developed a one-of-a-kind, patent-pending process that is purpose-built for precision targeting. This system ensures that customer information is always up to date across 600 million contacts and accounts.
DealSignal helps marketing and sales teams unleash the full power of precision targeting by providing them with the best possible data.
Building a dedicated, loyal customer base is challenging if you don’t adapt to your customers. More than ever consumers are demanding personalization, and precision marketing is the answer to acquiring and retaining customers.
Precision targeting combined with inaccurate data is a bad investment, which is why you need a reliable B2B data provider like DealSignal.
DealSignal will provide you with authentic, up-to-date data that can power your marketing and sales campaigns so your business can grow. DealSignal is the #1 ZoomInfo competitor that has bested it where it matters the most – data accuracy.
Learn more about Data Accuracy
- The Best Lead Enrichment Software
- Accuracy Matters: Why You Should Look Into ZoomInfo Alternatives
- Data Accuracy & Coverage: Why DealSignal is the #1 Zoominfo Competitor
- Not All B2B Contact Data Is Created Equal: How Data Accuracy Impacts Sales and Marketing Performance and Costs
- Lead Enrichment: How to Streamline and Get the Most Out of Your Customer Data
- How to Evaluate B2B Data Providers and Find the Best Fit
- Get a Demo