B2B, Blog, Digital Marketing, Lead Enrichment, Marketing Operations, Sales / SDR

Best Lead Enrichment Tools for 2024

The Best Lead Enrichment Software 2023
Discover the best lead enrichment software for your B2B business in 2023. Learn key pain-points to consider and why we think our top choice is perfect for you.

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in. 

With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business. In this blog post, we’ll take a look at the core pain points you should focus on when considering your next lead generation software and why we believe that DealSignal is the best choice for you in 2024.

What is Lead Enrichment?

Lead enrichment is the process of gathering and analyzing data on companies and individuals, and enriching them with key information that discerns the needs of the target market. This helps to tailor the B2B‘s messaging according to a customer’s core drivers. 

Lead Enrichment helps businesses to understand their target market in a more granular way, and increase the chances of converting leads into customers.

Lead contact data enrichment is especially important for B2B companies, as understanding the specific needs of their key customer base helps them build more effective sales and marketing strategies. Having a sales-focused, in-depth lead enrichment strategy has therefore become the #1 priority for many B2B marketers. 

According to a study by HubSpot, “61% of B2B marketers rank lead generation as their number one challenge” and “84% of B2B marketers reported that lead generation was their top priority”.

Another study by the Aberdeen Group concluded: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.” This highlights the importance of lead enrichment as a key strategy for B2B companies, as it can lead to more effective lead generation and a higher return on investment.

Choose Your Lead Enrichment Tools Wisely
84% of marketers consider generating leads their biggest priority. Lead Enrichment Software makes generating and enriching fresh leads easy and efficient.

What is a Lead Enrichment Tool?

Lead enrichment tools are a valuable asset for companies looking to boost their sales and marketing efforts. They automate the process of gathering, analyzing, and converting priority leads of key decision-makers, whether they are working within companies or individuals who are most ready to make a purchase and have a high interest in your offering.

Once those hot leads are identified, a lead contact data enrichment tools software takes the most crucial bits of information – such as contact data, company size, industry, and more, to identify the key needs of the most promising leads – and combine them in a user-friendly format that helps marketers tailor the company’s messaging to align with the user‘s enriched profile. This leads to better targeting and higher chances of conversion, resulting in improved ROI and overall efficiency.

Lead enrichment tools are primarily used by B2B companies, such as technology and software providers, consulting firms, and other business-to-business service providers. Following the COVID-19 pandemic, B2B businesses saw a higher amount of traffic on their online offerings. 

As a study by Emailmonday states, “On average 56% of companies are currently using Marketing automation. With 40% of B2B companies planning to adopt the technology this year”. This highlights the growing importance of lead enrichment software and the benefits it has on increasing revenue.

Before Lead Enrichment Software Does Its Magic
After HubSpot Lead Enrichment
After: Fresh, Rich, Accurate Data

The Benefits of Using Lead Enrichment Tools

Using lead enrichment software offers several benefits that can save a B2B’s time and resources. Some of the core benefits B2B companies should consider:

Increased Efficiency

One of the biggest benefits of using lead enrichment software is that it can save time and resources by automating the process of generating leads in the first place. This allows your team to focus on more important tasks, such as reaching out to leads and closing deals.

Better Targeting

Lead enrichment tools provide detailed information about your leads, including contact information, company size, and industry. This allows you to increase sales conversion rates by improving messaging according to a customer‘s core drivers.

Accurate and Up-to-Date Data

A high-quality lead enrichment software like DealSignal offers you access to accurate and up-to-date data on companies and individuals. This ensures that your business is reaching out to valid and active contacts, and helps prevent wasted time and resources on reaching out to invalid or inactive contacts.


Compared to the outdated process of having your marketing team manually scrape for better-than-average leads, lead enrichment software can be a cost-effective solution for businesses. Offering you a variety of freshly enriched leads based on your industry can save your business time and resources wasted on inefficient manual labor.

Advanced Features

The best lead enrichment software providers offer advanced features such as real-time email verification, lead scoring, and lead prioritization. These features can help your business save time and resources by identifying the most promising leads and focusing your efforts on the leads that are most likely to convert.

The Best Lead Enrichment Software 2023
The Best Lead Enrichment Software offers you exceptional features that transform your leads to the next level.

The Downside of (some) Lead Enrichment Tools

While lead enrichment tools can provide several key benefits for businesses, there are some downsides to consider. Not all lead enrichment software is created equal. Some software providers may source their leads in an unreliable or unethical manner, which can result in inaccurate or outdated data.

Another downside is that some lead enrichment software providers may over-promise and under-deliver on their features and capabilities. For example, ZoomInfo, one of the market leaders, has been criticized for providing inaccurate data, a lack of transparency on how their data is sourced, and a high price point.

In addition to these downsides, businesses must also be aware of the potential for data privacy concerns. Lead enrichment software often collects and stores personal information about individuals, such as their contact information and job titles. It is important to ensure that the software provider has robust data privacy and security protocols in place to protect this sensitive information.

Furthermore, businesses must also consider the cost-effectiveness of their choice of lead enrichment software. While some providers may offer a lower price point, they may not have the same level of data accuracy or features as other providers. It’s important to weigh the cost of the software against the potential return on investment and choose a provider that offers the best value for your business.

ZoomInfo Alternative Comparison Table Lead Enrichment Software
B2B Leads Generators like ZoomInfo might offer you outdated, obsolete data. Only DealSignal guarantees Hot Leads with 97%+ data accuracy.

How to Choose the Best Lead Enrichment Software

Choosing the right lead enrichment software for your business can be a daunting task, as there are many options on the market and each one offers different features and capabilities. 

By considering the following factors, you can ensure that you choose the best lead data enrichment software for your business:

  • Data Accuracy: One of the most important factors to consider when choosing a lead enrichment software is data accuracy. The software should provide accurate and up-to-date information on companies and individuals, including contact information, company size, and industry.
  • Price: Some lead enrichment tools can be expensive, so it’s important to choose a provider that offers affordable pricing options that fit your budget. It’s also important to consider the long-term costs of the software, such as the cost of updates and maintenance.
  • Features and Capabilities: Some software providers may offer advanced features such as real-time email verification and lead scoring, while others may not. It’s always a good idea to choose a provider that offers the features and capabilities that your business needs to achieve one‘s sales and marketing goals.
  • Contract and Hidden Lock-in clauses: It’s important to pay attention to the contract and be aware of any hidden lock-in clauses that the provider may have. These clauses can make it difficult or even impossible for you to leave the provider if you’re not satisfied with their service.
  • Reliability and Reputation: Looking for a provider that has a good reputation for reliability and customer service is key to ensuring getting the support and assistance one needs.
  • User-Friendly Interface: Finally, make sure that the software has a user-friendly interface that is easy to navigate and use.

What are Best Practices for Using Lead Enrichment Tools?

In the realm of lead enrichment, adhering to best practices is essential for optimizing the effectiveness of these powerful tools.

  • Firstly, it’s imperative to define clear goals and objectives for lead enrichment initiatives. Understanding what you aim to achieve ensures that your efforts remain focused and aligned with overarching business objectives.
  • Secondly, selecting the right lead enrichment tool tailored to the unique needs is paramount. With a plethora of options available, conducting thorough research and assessment ensures you choose a tool that seamlessly integrates with your workflows and delivers the desired outcomes.
  • Next, establishing robust lead quality standards and processes is another critical aspect of effective lead enrichment. By defining criteria for lead accuracy, completeness, and relevance, you maintain the integrity and reliability of your enriched lead sets. Regular monitoring and updating of enriched data further ensure its freshness and accuracy, enabling informed decision-making and actionable insights.
  • Equally important is ensuring compliance with data privacy and security regulations. As custodians of sensitive information, businesses must prioritize data protection to uphold trust and integrity. By adhering to stringent privacy measures and implementing robust security protocols, organizations can mitigate risks and safeguard confidential data.

In essence, by following these best practices, businesses can harness the full potential of lead enrichment tools to drive informed decision-making, enhance operational efficiency, and achieve strategic objectives.


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DealSignal: The Best Lead Enrichment Tool for 2024

In today’s competitive business landscape, it’s essential for B2B companies to have access to accurate and up-to-date data on their target market. This is where DealSignal stands out as the best choice for most B2B companies in 2023.

Some of the key features that set DealSignal apart from its direct competitors are …

97%+ Data Accuracy

One of the key advantages of DealSignal is its one-of-a-kind 97%+ data accuracy. This is significantly higher than many of its competitors, which – at best – promise you data accuracy in the lower regions of 70%. Although even that is debatable. 

This high quality of data accuracy keeps businesses from wasting time and resources on invalid or inactive contacts.

Transparent Subscription Models

Another advantage of DealSignal is its transparent subscription models which give businesses the freedom to choose the plan that best fits their needs and budget. Unlike some of its competitors, DealSignal does not have any hidden lock-in clauses, ensuring a high customer satisfaction rate.

Advanced Features

DealSignal also offers a wide range of advanced features that its competitors lack:

Lead Scoring

Lead Scoring assigns a score to each lead based on how closely they match the ideal customer profile.

For example, the lead scoring feature can take into account factors such as a lead’s job title, industry, company size, and budget, as well as their engagement with the business’s website or marketing campaigns. This allows businesses to identify leads that are most likely to convert into customers and prioritize them accordingly.

The lead scoring feature can also be customized to meet the specific needs of a business, allowing them to set their own criteria and weights for different data points. This allows businesses to create a more accurate and tailored scoring system that reflects their ideal customer profile and sales goals.

The lead scoring feature also allows businesses to set up automated rules and workflows based on the score assigned to each lead. A lead with a high score can be automatically passed to the sales team for follow-up, while a lead with a low score can be moved to a nurture campaign.


Lead Prioritization

DealSignal’s lead prioritization, helps businesses prioritize their leads using different criteria such as the lead’s behavior, demographics, or previous engagement with the business.

The feature can be used to prioritize leads that have shown interest in a particular product or service, or leads that have a higher likelihood of closing a deal based on their company size, industry, or budget.

The lead prioritization feature integrates seamlessly with DealSignal’s advanced lead scoring feature, which assigns a score to each lead based on how closely they match the ideal customer profile.

Real-Time Email Verification

DealSignal’s real-time email verification feature allows businesses to verify the validity of an email address in real-time as it is entered into a form or captured through other means. This helps ensure that businesses are reaching out to valid and active contacts.

This feature works by checking the email address against a variety of validation checks such as observing the domain for MX records, checking for the existence of an email server, testing for syntax errors, and eliminating disposable email addresses. The feature also performs a verification check against a database of known invalid email addresses.

Much like the features above, real-time email verification can be integrated with other advanced features, such as lead scoring and lead prioritization.

Checking Emails
Verify the validity of Email addresses in real-time with DealSignal’s email verification feature.

A User-Friendly Interface

DealSignal’s user interface is designed to make it easy for businesses to access and utilize the data and features provided by the software. The interface is intuitive and easy to navigate, allowing users to quickly and easily find the information they need to make informed decisions.

One of the key features of DealSignal’s user-friendly interface is the ability to customize the view and layout of the data. Users can create custom fields, define custom data sets and filters, and create custom reports based on their specific needs. This allows users to quickly and easily access the information that is most relevant to their business.

Another feature of DealSignal’s user-friendly interface is the ability to collaborate and share data with team members. Users can create and share custom data sets and reports, assign tasks and notes, and view the activity history of other users. This allows teams to work together more efficiently and effectively and reduces the risk of data duplication and errors.

DealSignal’s user-friendly interface also includes an easy-to-use search function that allows users to quickly find the information they need. Users can search for specific leads, companies, or individuals, and filter the results by various criteria such as industry, company size, or location.

Privacy-Focused Lead Enrichment

Another key advantage of DealSignal is its commitment to privacy-focused lead generation. DealSignal understands that data privacy is a top concern for businesses, which is why we make it our priority to source leads in an ethical and responsible manner. This means that all of our leads are obtained through 100% legal and compliant means, and are never obtained through any kind of scraping or other unethical practices.

Our leads are sourced from a variety of reputable sources, including public records and business directories, ensuring that the data we provide is accurate and up-to-date. We also employ strict data privacy and security protocols to protect the sensitive information of our clients and their leads.

With DealSignal, you can trust that you are getting the freshest, most useful leads while also being able to adhere to your company’s data privacy and security regulations. This is a huge advantage over other lead data enrichment software providers, who may have a less stringent approach when it comes to data privacy and security.

A privacy-focused lead enrichment software that’s both safe “and” delivers the most accurate data? DealSignal makes it possible!

Transparent pricing with no customer lock-in

Furthermore, DealSignal offers transparent subscription models with no hidden lock-in clauses, giving businesses the freedom to choose the plan that best fits their needs and budget. 

Whether a business is just starting out and needs a basic plan with a smaller number of leads or an established enterprise looking for a more comprehensive solution, DealSignal has a pricing plan that will suit their needs. This flexibility allows businesses to get the most value for their investment and makes it easier for them to scale their use of the software as their business grows.

Another advantage of DealSignal is its 100% satisfaction guarantee on its market-leading 97%+ data accuracy. This guarantee gives businesses the peace of mind that they are getting the most accurate data possible and the confidence to make informed decisions based on this data. The satisfaction guarantee is a testament to the quality of the data provided by DealSignal and the commitment of the company to ensure that their clients are satisfied with their service.


Lead data enrichment Software is a powerful tool that can help businesses identify key decision-makers, understand the needs of their target market, and tailor their messaging accordingly. 

However: not all software providers are created equal and some may source their leads in an unreliable or unethical manner, which can result in inaccurate or outdated data.

When it comes to choosing the best lead enrichment software for 2023, DealSignal stands out as the clear winner. With its one-of-a-kind 97%+ data accuracy and its transparent subscription models without any hidden lock-in clauses, DealSignal provides features that its direct competitors lack. It also offers a user-friendly interface, lead prioritization, lead scoring, and real-time email verification which makes it easy to use and efficient.

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DealSignal is an excellent choice for businesses looking for a reliable and accurate partner to enrich their valuable leads.

If you’re ready to take your lead generation and sales efforts to the next level, we invite you to book a free demo with DealSignal today and see how our powerful lead enrichment software can help fuel your revenue engine today.

Learn more about the best Lead Enrichment Tools

Rob Weedn

Rob Weedn is Founder & CEO of DealSignal. Having worked in B2B marketing and sales for many years, Rob is passionate about helping revenue generating teams meet their goals by providing them with the immaculate contact and account data they need to target, engage, and convert prospects effectively. Follow Rob on Twitter @robweedn.

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