B2B Data: Using Quality Data for Better Sales & Marketing Performance

B2B Data

B2B marketing budgets are tighter, teams are smaller, and resources will be constrained for the foreseeable future. Yet your leadership’s expectations likely haven’t changed. Learn why data is your secret weapon for seizing control and reaching your goals, despite the hurdles caused by the pandemic.

Intent Data: How to Generate Quality Sales and Marketing Leads

B2B Intent Data

Research shows that the average B2B buyer spends 67 percent of the buyer journey digitally—the challenge you’re faced with is finding these buyers before they choose an alternative solution. You can address this challenge head-on with the help of intent data. Here’s why.

Let Search Intent Lead the Way: 5 Intent Data Use Cases

5 Intent Data Use Cases

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others.  With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety…

Unleash Precision Targeting with DealSignal: #1 ZoomInfo Competitor

Precision Targeting with the #1 ZoomInfo Competitor

Consumers face a dizzying array of choices for products and services, and for businesses it has never been so important to attract and retain new customers. With so many options in a rapidly expanding marketplace consumer expectations have risen, and personalization is at a premium.  This has had a profound impact in terms of marketing…

Lead Enrichment: Streamline Your Customer Data

Lead Enrichment can help you supercharge your customer data.

Many B2B marketers face this problem – the launch of a new campaign is hindered by stale or even simply inaccurate leads. This is becoming increasingly common across industries – 51% of CTOs and CDOs mistrust data that drives marketing campaigns, according to recent reports.  Business today moves at a breakneck pace. Contacts leave their…

Data Accuracy & Coverage: Why DealSignal is the #1 Zoominfo Competitor

DealSignal offers superior data accuracy to its main competitors

Data accuracy and coverage are crucial to create the kind of personalized marketing messages customers are demanding. But is your B2B data provider meeting the needs of your business? The average B2B data provider supports your business by giving you vague estimates and analysis, often resulting in unreliable information. Meanwhile, a prolific provider will help…

B2B Marketing Channels with the Best ROI

B2B Digital Marketing Channels with the Best ROI

In the wake of dramatic budget and staffing cuts, B2B marketing and sales teams are under increasing pressure to prove their value. This article will help you sort out which digital marketing channels can help you achieve your awareness, pipeline, and revenue goals and deliver the best ROI.