7 Lead Generation Strategies Supercharged With a Data-Driven Approach
Data gives you knowledge—and consequently, more power as a marketer. Your lead generation strategies become even more powerful when you have the right information in your hands.
The Best Lead Enrichment Software for 2023
Discover the best lead enrichment software for your B2B business in 2023. Learn key pain-points to consider and why we think our top choice is perfect for you.
Account-Based Marketing Strategies: 7 Tactics to Improve Performance
How do successful sales and marketing teams make important connections with large clients and land massive accounts? One tried-and-true strategy is account-based marketing (ABM). ABM uses a customized approach and finely-tuned personalization to target the high-value clients that your sales team is targeting and are in the market for your offerings. ABM strategies have been proven to work over and over again, but until recently they were out of reach for many marketers with limited resources.
Hot Leads: The Fastest Way to Convert Interest Into Sales
Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot, 61% of marketers consider lead generation the toughest part of their job. With so many options for customers to choose from, and a crowded market, it can be difficult…
Accuracy Matters: Why You Should Look Into ZoomInfo Alternatives
Too many B2B data providers suffer from outdated leads that can cause companies to lose potential customers. To create effective marketing campaigns, many companies find themselves looking for ZoomInfo alternatives that actually provide them with accurate data to build a potent sales strategy. Even if you do manage to develop efficient advertising, your target group…
Lead Enrichment: Streamline Your Customer Data
Many B2B marketers face this problem – the launch of a new campaign is hindered by stale or even simply inaccurate leads. This is becoming increasingly common across industries – 51% of CTOs and CDOs mistrust data that drives marketing campaigns, according to recent reports. Business today moves at a breakneck pace. Contacts leave their…