Account-Based Marketing Strategies: 7 Tactics to Improve Performance

best abm tactics

How do successful sales and marketing teams make important connections with large clients and land massive accounts? One tried-and-true strategy is account-based marketing (ABM). ABM uses a customized approach and finely-tuned personalization to target the high-value clients that your sales team is targeting and are in the market for your offerings. ABM strategies have been proven to work over and over again, but until recently they were out of reach for many marketers with limited resources.

Hot Leads: The Fastest Way to Convert Interest Into Sales

Hot Leads: The Fastest Way to Convert Interest Into Sales

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot, 61% of marketers consider lead generation the toughest part of their job. With so many options for customers to choose from, and a crowded market, it can be difficult…

Accuracy Matters: Why You Should Look Into ZoomInfo Alternatives

DealSignal is one of the best Zoominfo alternatives

Too many B2B data providers suffer from outdated leads that can cause companies to lose potential customers. To create effective marketing campaigns, many companies find themselves looking for ZoomInfo alternatives that actually provide them with accurate data to build a potent sales strategy.  Even if you do manage to develop efficient advertising, your target group…

Lead Enrichment: Streamline Your Customer Data

Lead Enrichment can help you supercharge your customer data.

Many B2B marketers face this problem – the launch of a new campaign is hindered by stale or even simply inaccurate leads. This is becoming increasingly common across industries – 51% of CTOs and CDOs mistrust data that drives marketing campaigns, according to recent reports.  Business today moves at a breakneck pace. Contacts leave their…