Account-Based Marketing Strategies: 8 Tactics to Improve Performance
How do successful sales and marketing teams make important connections with large clients and land massive accounts? One tried-and-true strategy is account-based marketing (ABM).
Let Search Intent Lead the Way: 6 Intent Data Use Cases
Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety…
B2B Email Marketing: Best Practices and Essential Tips for 2024
B2B email marketing should be a part of any successful marketing strategy. While some believe that email is an outdated B2B marketing channel, the data says otherwise.
Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach
Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. This article aims to dissect the implications of these changes on your professional endeavors. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. The introduction of these new policies carries the…
Demand Generation Trends for 2024
It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Nothing is set in stone anymore and there is no one-size-fits-all playbook, so do your best to understand your buyers and get out there and…
Sales Prospecting: Top Tricks to Scale Pipeline Generation in 2024
Sales prospecting is the process of identifying potential buyers (prospects) and then building a business relationship with them.
Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo
In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. You’ve probably heard of DealSignal, ZoomInfo, and Apollo, right? Well, we’re taking a close look at all three to see what’s what. Here’s the deal: while ZoomInfo and Apollo have some good points, they…
B2B Marketing Trends to Master in 2024
Creative video content, intent data, AI, and the metaverse – these are just a few key areas that B2B marketers are predicting will be hot in 2023. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. B2B Marketing Trends: Tactics to Deploy in 2024…
Best Lead Enrichment Tools for 2024
Discover the best lead enrichment software for your B2B business in 2023. Learn key pain-points to consider and why we think our top choice is perfect for you.
DealSignal vs. SalesIntel: Best SalesIntel Alternative
In a Nutshell Selecting the right sales intelligence tool is more than just a choice—it’s a strategic decision that impacts your business’s bottom line. This article offers an in-depth comparison between two significant players in the field DealSignal and SalesIntel, and proves why DealSignal is the best SalesIntel alternative. We aim to provide you with…
Hot Leads: The Fastest Way to Convert Interest Into Sales
Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by HubSpot, 61% of marketers consider lead generation the toughest part of their job. With so many options for customers to choose from and a crowded market, it can be difficult…
Lead Enrichment: Streamline Your Customer Data
Many B2B marketers face this problem – the launch of a new campaign is hindered by stale or even simply inaccurate leads. This is becoming increasingly common across industries – 51% of CTOs and CDOs mistrust data that drives marketing campaigns, according to recent reports. Business today moves at a breakneck pace. Contacts leave their…
What is Intent Data? An Exclusive Guide for 2024
What is intent data? In this blog, we explain the intricacies of Intent Data compared to Web Tracking and how intent boosts a B2B’s revenue stream.
DealSignal vs. Clearbit: Choosing the Right Data Solution
In a Nutshell Looking for a Clearbit alternative? You’re in the right place. In this blog, we’re putting two big names head-to-head: DealSignal and Clearbit. Whether you’re a small business owner, a marketing leader, or simply exploring data solutions, this article is tailored for you. We dissect each platform across various dimensions – from data quality,…
DealSignal vs. Lusha: Save Money and Skip the Manual Work
In a Nutshell Searching for high-quality, accurate leads without stretching your budget? Turn your attention to DealSignal. Utilizing state-of-the-art machine learning algorithms, DealSignal extracts the most viable leads from an assortment of sources including social platforms, recent news, and professional listings. Whereas Lusha might offer commendable data precision, DealSignal confidently promises a superior data accuracy…
DealSignal vs LeadIQ: Elevate Your Sales Strategy with the Right B2B Pipeline Generator
In A Nutshell: DealSignal vs. LeadIQ DealSignal and LeadIQ are both popular Pipeline Generators. However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. DealSignal offers a comprehensive, high-quality, flexible, and cost-effective data solution. While LeadIQ has gained attention…
DealSignal vs Apollo.io: Choose the Right B2B Data Provider to Accelerate Pipeline Generation
In a Nutshell: DealSignal vs Apollo.io DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. While both DealSignal and Apollo are popular choices, sales & marketing teams consistently find that DealSignal is the better solution to accelerate pipeline generation, offering…
B2B Marketing Channels with the Best ROI
In the wake of dramatic budget and staffing cuts, B2B marketing and sales teams are under increasing pressure to prove their value. This article will help you sort out which digital marketing channels can help you achieve your awareness, pipeline, and revenue goals and deliver the best ROI.
How B2B Data Quality Impacts Email Deliverability
According to research from HubSpot, the ROI of email marketing is a whopping 3600% (or $36 for every $1 spent). However, not all email marketing campaigns are created equal. The data used in them can vary greatly. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time. However,…
Shortfalls of Using ABM Platforms for Programmatic Advertising
Last year, we saw a 15% increase in marketers using ABM. As marketing teams dedicate more budget and resources to ABM efforts, many are drawn towards ABM platforms that tout convenience, quick launch times, and incredible ad impressions. However, there’s a big problem that’s often hidden beneath the allure: programmatic ad fraud. Global losses to…