How B2B Data Quality Impacts Email Deliverability
According to research from HubSpot, the ROI of email marketing is a whopping 3600% (or $36 for every $1 spent). However, not all email marketing campaigns are created equal. The data used in them can vary greatly. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time. However,…
Shortfalls of Using ABM Platforms for Programmatic Advertising
Last year, we saw a 15% increase in marketers using ABM. As marketing teams dedicate more budget and resources to ABM efforts, many are drawn towards ABM platforms that tout convenience, quick launch times, and incredible ad impressions. However, there’s a big problem that’s often hidden beneath the allure: programmatic ad fraud. Global losses to…
DealSignal vs Seamless AI: B2B Engines Demystified
In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. In this regard, sales & marketing teams consistently find that DealSignal is the better solution for their lead generation programs,…
Demand Generation vs. Lead Generation: Key Differences and Strategies
There’s often a lot of misinformation spread about the terms demand generation vs lead generation. Although these functions are closely related, there are distinct differences every marketer should be aware of.
How Data Accuracy Impacts Sales and Marketing Performance and Costs
Whether you’re in sales or marketing, the last thing you think of when launching a new campaign is how accurate all the emails and phone numbers in your CRM are. After all, it’s the hours of creative workshopping and strategic thinking that are the heavy lift.
6 Outbound Sales Strategies Fueled by Data
There’s a science to developing effective, high-performing outbound sales strategies—and fresh, accurate, and verified data is a key ingredient.
How to Deliver Pipeline When Your Marketing Budget Is Slashed
Learn the specific steps to take and the tools you’ll need to ride out any budget crisis, continue to drive leads and contribute to revenue, and be well-positioned to make your case for additional marketing budget in the future.
Tips for Filling Sales Pipeline When Missing Quality Leads
Whether it’s due to a lack of prioritization, budget shortfall, or a lack of expertise, sometimes sales teams just don’t get the lead generation support they need from marketing. Ideally, you can collaborate with marketing to fill the gaps. When that’s not possible, sales has to step up and fill them.
The Road to ABM: Small Steps Not Leaps
A 20-year marketing veteran who has built inbound marketing programs at scale, explains why he recommends that companies dip their toe into account-based marketing (ABM) before jumping right into the deep end.
Why ABM Is Reaching New Heights
While inbound marketing isn’t going away, Account-Based Marketing (ABM) is gaining popularity because an increasing number of B2B marketers are finding that it works. If you’re trying to make the argument that your team should try an ABM approach, this infographic of ABM stats will help.
DealSignal Shares Data Discovery, Enrichment, and Verification Platform
Demand Gen Report’s Solution Spotlight recently featured the DealSignal Data Platform. The article details DealSignal’s features, benefits, target users, sample customers, and more.
Don’t Let Email Validation Software Throw the Baby Out with Bathwater
Email validation software vendors typically recommend eliminating 40 to 60% of emails from your list—but how many of those emails actually belong to active, high-intent prospects?
How To Improve Email Deliverability
How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects. In the first article in this series, we discussed what email deliverability is and the common challenges faced if you don’t maintain your deliverability score, now let’s explore the…
How Intent-based ABM Helps Optimize Your Go-To-Market Strategy
Account-based marketing (ABM) helps Marketing & Sales teams focus on best-fit buyers. This article explains how adding intent data helps you increase conversions by optimizing your outreach timing to ideal buyers that are actively in-market.
How to Evaluate B2B Data Providers and Find the Best Fit
There are so many B2B data vendors to choose from that you may feel overwhelmed. This article provides a list of the key criteria to consider when evaluating vendors and explains how to evaluate each requirement, so you can make the right decision for your team.
Sales and Marketing Alignment: Best Practices to Drive Revenue
It’s an age-old story: sales accuses marketing of sending them “bad” leads, or not generating enough good ones, while marketing accuses sales of not following up on leads they’ve generated, or not following up quickly enough.
Account-based Marketing Benchmarks: Blocks for a Solid Foundation
A majority of marketers say that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful planning and execution, starting with putting these six foundational building blocks in place.
7 Lead Generation Strategies Supercharged With a Data-Driven Approach
Data gives you knowledge—and consequently, more power as a marketer. Your lead generation strategies become even more powerful when you have the right information in your hands.
B2B Data: Using Quality Data for Better Sales & Marketing Performance
B2B marketing budgets are tighter, teams are smaller, and resources will be constrained for the foreseeable future. Yet your leadership’s expectations likely haven’t changed. Learn why data is your secret weapon for seizing control and reaching your goals, despite the hurdles caused by the pandemic.
Unleash Precision Targeting with DealSignal: #1 ZoomInfo Competitor
Consumers face a dizzying array of choices for products and services, and for businesses, it has never been so important to attract and retain new customers. With so many options in a rapidly expanding marketplace consumer expectations have risen, and personalization is at a premium. This has had a profound impact in terms of marketing…