B2B Data: Using Quality Data for Better Sales & Marketing Performance
B2B marketing budgets are tighter, teams are smaller, and resources will be constrained for the foreseeable future. Yet your leadership’s expectations likely haven’t changed. Learn why data is your secret weapon for seizing control and reaching your goals, despite the hurdles caused by the pandemic.
B2B Marketing Trends to Master in 2023
Creative video content, intent data, AI, and the metaverse – these are just a few key areas that B2B marketers are predicting will be hot in 2023. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. B2B Marketing Trends: Tactics to Deploy in 2023…
The Best Lead Enrichment Software for 2023
Discover the best lead enrichment software for your B2B business in 2023. Learn key pain-points to consider and why we think our top choice is perfect for you.
What is Intent Data? An Exclusive Guide for 2023
What is intent data? In this blog, we explain the intricacies of Intent Data compared to Web Tracking and how intent boosts a B2B’s revenue stream.
Let Search Intent Lead the Way: 5 Intent Data Use Cases
Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety…
Unleash Precision Targeting with DealSignal: #1 ZoomInfo Competitor
Consumers face a dizzying array of choices for products and services, and for businesses it has never been so important to attract and retain new customers. With so many options in a rapidly expanding marketplace consumer expectations have risen, and personalization is at a premium. This has had a profound impact in terms of marketing…
Insights and Breakdown of B2B Marketing Budget Allocation
As B2B marketing teams begin budget planning, there’s no question that the global pandemic has changed the marketing landscape. Although we’re seeing trade shows and networking events slowly making their way back, there are more users working from home and more virtual meetings. Changed workplace habits have an effect on how marketing teams prioritize initiatives and where they spend budgeted dollars.
Data Accuracy & Coverage: Why DealSignal is the #1 Zoominfo Competitor
Data accuracy and coverage are crucial to create the kind of personalized marketing messages customers are demanding. But is your B2B data provider meeting the needs of your business? The average B2B data provider supports your business by giving you vague estimates and analysis, often resulting in unreliable information. Meanwhile, a prolific provider will help…
Email Engagement Strategy: Accomplish Superior Email Deliverability
How Does Email Engagement Impact Email Deliverability? As you’ve learned, email deliverability is important but did you know that email engagement is just as critical? Along with the other factors discussed in our previous article, email engagement can affect your email deliverability. The good news is that all the initiatives you take to improve email…
7 Ultimate Success Factors of B2B Demand Generation
As you begin to develop a B2B demand generation strategy or launch new demand gen programs, it’s critical to begin by building up from a strong foundation. After launching demand generation programs that generated over $1 billion in revenue, I’ve developed a repeatable framework of seven critical success factors.
B2B Marketing Channels with the Best ROI
In the wake of dramatic budget and staffing cuts, B2B marketing and sales teams are under increasing pressure to prove their value. This article will help you sort out which digital marketing channels can help you achieve your awareness, pipeline, and revenue goals and deliver the best ROI.