DealSignal Helped FloQast with Actionable Leads & Audience Coverage
Learn how DealSignal lead enrichment and decision-maker lists helped FloQast 5x their audience coverage, significantly improve data quality, and greatly accelerate and personalize their outreach.
DealSignal Introduces CRM Data Health™ for Salesforce
DealSignal CRM Data Health™ for Salesforce provides on-demand, scheduled and automated CRM data refresh and enrichment so B2B marketing & sales teams always have the complete, fresh and accurate lead, contact and account data they need to run effective programs and drive revenue.
Intent-based Inbound Lead Enrichment by DealSignal
DealSignal can now automatically enrich inbound leads, append them with intent data, accurate contact data, and account firmographics, and sync them to your CRM on a schedule. This helps marketing & sales prioritize in-market buyers and personalize their lead engagement to drive more conversions.
DealSignal & Bombora Delivering B2B Leads Showing Purchase Intent
Through a new partnership and product integration, DealSignal can now deliver Intent-based Leads, which help marketers find hidden in-market buyers. The leads include complete contact and account details so that marketing and sales teams can reach out to ideal buyers directly and drive more conversions.
DealSignal Wins MarTech Breakthrough Award
DealSignal was named Best Contact Data Platform in the first-annual MarTech Breakthrough Awards. This inaugural award showcases marketing technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in martech solutions across the globe.
A Q&A on the Future of Data-Driven Marketing
MarTech Advisor and DealSignal CEO Rob Weedn discuss common pain points of B2B demand gen, the ripple effect of bad data, and how to drive better business decisions with data.
Deep Dive Into Data
On episode 20 of Confessions of a Marketer, host Mark Reed-Edwards took a deep dive into marketing data with DealSignal’s founder, Rob Weedn.
The Secret Sauce of ABM Success
Whether you’re off and running with Account-Based Marketing (ABM) or not quite sure where to start, the three B2B marketing & sales experts on this webinar will provide you with actionable steps you can take to make your ABM efforts more effective—watch to learn the secret sauce for ABM success!
Why Spring Cleaning is Important for your Martech Stack
Martech tools can pile up like old junk in the garage. This article explains why it’s important to periodically evaluate whether your martech stack still fits your marketing strategy—and it details how simplifying their stack from 22 to 7 tools helped Pramata drive better results.
Accurate Data Helps Marketing & Sales Feel the Love
It’s the old story: Sales accuses Marketing of sending them “bad” leads, or not generating enough good ones. Marketing accuses Sales of not following up on leads they’ve generated, or not following up quickly enough. What can bring Marketing and Sales together so they can work more effectively as a revenue generating team? Good data.
How to Maximize the Impact of Your Conference Attendance
Whether you attend virtually or in-person, industry events are an important way to keep up with current trends and best practices and learn about the newest martech & salestech products that can help you be more effective. Here’s what to do before, during, and after an event to make the most of your participation.
How Pre-event Campaigns Help You Maximize Attendee Engagement & ROI
Events are typically the biggest marketing program budget line item. With so much at stake, driving ROI is vital. Learn how to create effective pre-event promotions that will drive stronger results from your next webinar, tradeshow or conference.
The Top Use Cases Driving Account-Based Marketing (ABM) Adoption
Most B2B marketers have heard about the benefits of moving to account-based marketing (ABM). So, with apologies for sounding like a prescription drug ad, you may now be asking yourself, “how do I know if ABM is right for me?”
Total Audience Measurement (TAM): Why It’s Important to Know Before Starting ABM
You need to sell to real people, not accounts on a list. So to create a successful account-based marketing (ABM) strategy, you first need to determine how many people actually fit your target buyer persona. This article highlights a SaaS company that achieved ABM success, starting by measuring their total audience.
Making Marketing Data a Performance-Grade, Renewable Resource
Recently, we explained why data is the new oil powering today’s B2B sales and marketing machines. In this post, we’ll discuss why refining that precious resource is so challenging, and why you shouldn’t build your marketing plans and processes around static data.
Five Ingredients for a Perfect Recipe for ABM Program Success
Account-based marketing strategies have been a hot topic for a few years now, but getting it right is still a mix of art and science. An experienced ABM marketer shares the key ingredients you need for ABM success.
Why Data is the New Oil of the Digital Marketing Era—Part I
Today’s revenue teams have access to an exponentially growing landscape of martech and salestech tools. What’s powering all the increasingly complex tech stacks and determining the difference between revenue growth success and failure? Data.